Variety (December 1954)

Record Details:

Title:
Variety
Date:
December 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1954)
Leaf #:
000308
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Ineaclay, December 29, 1954 Any place, it’s not easy to stay head and shoulders above all competition. Ia New York, talent and production center of the nation, it’s twice as tough. But WCBS Radio does it. Commands larger average audiences (and more quarter-hour firsts) than any other New York radio station.. .month after month, year after year—1954 included, of course! With such nationally-known local personalities attracting the biggest audiences in the big town, WCBS Radio is the buy of the coming year. Here’s the way one happy sponsor recently put it:t “In the first place, our schedule has had such an amazing cost per thousand figure that I doubt it could be duplicated anywhere. And the selling effectiveness is just as impressive. In the second place, your merchandising is terrific. We can actually see the dramatic effectiveness of each promotion.” Make this New Year’s resolution: To stay head and shoulders above your competition in 1955, use the big New York station with the big-name personalities. For availabilities, call Henry Untermeyer at WCBS Radio (PL 1-2345) or CBS Radio Spot Sides. And with good reason. For Monday through Friday WCBS Radio has the most famous roster of big-name local personalities in the business. Names like (1. to r.). Galen Drake, Bob Haymes, Martha Wright, Bill Leonard, Lanny Ross, John Henry Faulk, Jack Sterling, Herman Hickman, Joan Edwards.* Names which mean that WCBS consistently places more programs on the list of Top Ten local daytime participating shows than all the other New York network stations combined! Temporarily off the air because of illness. fName on request.