Variety (December 1954)

Record Details:

Title:
Variety
Date:
December 1954
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (December 1954)
Leaf #:
000311
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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82 TV-FILMS Wednesday, December 29, 1954 WvETt - MB City-By-City Syndicated and National Spot Film Chart VARIETY’S weekly chart of city-by-city rating a of syndicated and na- tional spot film covers 40 to 60 cities reported by American Research Bureau on a monthly basis. Cities will be rotated each week, with the 10 top-rated film shows listed in each case, and their competition shown opposite. All ratings are furnished by ARB, based on the latest reports. This VARIETY chart represents a gathering of aR pertinent informa- tion about film in each market, which can be used by distributors, agencies, stations and clients as an aid in determining the effectiveness of a filmed show in the specific market. Attention should be paid to time — day and t time factors, since sets-in-use and audience composition vary according to time slot, i.e. f a Saturday afternoon children's show, with a low rating, may have a large share and an audience composed largely of children* with cor- - responding results for the sponsor aiming at the children's market. Abbre- viations and symbols are as followst (Adv.), adventure; (Ch), children's; (Co), comedy; (Dr), drama; (Doc), documentary; (Mus), musical; (Myst), mystery; (Q), quiz; (Sp), sports; (VP), western; (Worn), women's. Numbered symbols next to station call letters represent the sta- tion's channel; all channels above 13 are IJHF. Those ad agencies listed as distributors rep the national spot sponsor for whom the film is aired. WILMINGTON, DEL. Approx. Set Count— 220,000 Stations —WPTZ (3), WFIL (6), WGAU (10), WDEL (13) WINSTON-SALEM Approx. Set Count —215,000 Stations —WFMY (2), WSJS (12), WTOB (26) 1 . 2 . 3. 4 5. 7. 8 . 9 . 10 . Amos ’n’ Andy (Com) WIS Badge 714 (Myst) WIS... All Star Theatre (Dr) WIS... City Detective (Myst) WIS .. Mr. District Attorney (Adv) .WNOK Annie Oakley (W) WIS .. Wild Bill Hickok (W) WIS^.. Hopalong Cassidy (W) . WIS .. Ramar of the Jungle (Adv) ..WIS .. Kit Carson (W) WIS...