Variety (January 19, 1955)

11 Wednesday* January 19, 1955 RECORD dealers Plentiful opportunity with M-G-M’s Celebration musicals to tie-in with record stores, windows, etc., stressing, of course, playdate information. OTHER IDEAS IN PRESS BOOK We have just skimmed the surface. Get Press Book and the “How To Sell” Tx>oklet for many other suggestions, plus ads and publicity for launching your “Salute’* campaign and keeping it alive. CELEBRATION ADVERTISING Advertising M-G-M’s Gala Celebration to the millions, a full-page, full-color ad will appear in The Saturday Evening Post, February 19th with 20 million readership. Just part of M-G-M’s constant “Celebration” advertising including M-G-M’s column in national magazines ( readership 93 million!) PRE-SOLD Never in M-G-M history so many spectacular pre-selling projects. M-G-M’s Celebration pictures and others nationally promoted in magazines, newspapers, radio, TV. NATIONWIDE PROMOTION Sensational ballyhoos will visit as many places as possible and will benefit every box-office in the nation. 1. “Jupiter’s Darling”—Big Washington’s Birthday Attrac- tion will have elephant ballyhoo. Terrific ad campaign. Full- color page in Sunday Supplements (99 million readership ); Pictorial Review, American Weekly, This Week, Parade, phis M-G-M’s column in natibnal magazines, fan magazine ads. Esther Williams in Person on Ed Sullivan’s “Toast of the Town” and Ed Murrow’s “Person To Person.” * 2. The giant “Glass Slipper” and the Cinderella contests. 3. Robert Taylor’s Traveling Gun Collection for “Many Rivers To Cross.” Taylor in Person on Ed Sullivan’s “Toast of the Town.” 4. The touring M-G-M make-up expert to promote “Interrupted Melody.” 5. The gigantic wheel of fortune and girls from “The Prodigal.” A WEALTH OF PRODUCT! % Ask your M-G-M Branch! Start Your Celebration! M-G-M s CELEBRATION RELEASES! "BAD DAY AT BLACK ROCK” (January) ( CinemaScope— Color) • starring Spencer Tracy • Robert Ryan • co-starring Anne Francis • Dean Jagg^r • Walter Brennan • John Ericson • Ernest Borgnine • Lee Marvin Russell Collins "GREEN FIRE” (January) (CinemaScope—Color) • starring Stewart Granger • Grace Kelly • Paul Douglas • co-starring John Ericson • with Murvyn Vye "HIT THE DECK” (March) (CinemaScope — Color) • starring Jane Powell • Tony Martin.Debbie Reynolds.Walter Pidgeon .Vic Damone Gene Raymond . Ann Miller . Russ Tamblyn . with Kav Armen . 3. Carrol Naish. Richard Anderson. Jane Darwell "BLACKBOARD JUNGLE” (March) '• starring Glenn F.?H . Anne Francis • Louis Calhem Margaret Hayes "MANY RIVERS TO CROSS” (February) (CinemaScope—Color) • starring Robert Taylor • Eleanor Parker • with Victor McLaglen • Russ Tamblyn • Jeff Richards • James Amess "JUPITER’S DARLING" ( February) (CinemaScope—Color) • starring Esther Williams • Howard Keel • Marge and Gower Champion • George Sanders with Richard Haydn • William Demarest Trie GLASS 5LIPPER (April) (Color) • starring Leslie Caron • Michael Wilding • with Keenan Wynn • Estelle Winwood • Elsa Lanchester Barry Jones BEDEVILLED” (April) (CinemaScope—Color) . starring Anne Baxter • Steve Forrest • with Simone Renant • Maurice Teynac Robert Christopher . Joseph Tomelty and Victor Francen "THE PRODIGAL” (Dafe to be Announced) . (CinemaScope—Color) .starring Lana Turner Edmund Purdom • Louis Calhem • with Audrey Dalton • James Mitchell • Neville Brand Walter Hampden • Taina Elg • Francis L. Sullivan • Joseph Wiseman • Sandra Descher ★ AND THESE CURRENT PRODUCTIONS! "BETRAYED" (Color) starring Clark Gable • Lana Turner • Victor Mature • co-starring Louis Calhem "ROGUE COP” starring Robert Taylor • Janet Leigh • George Raft • co-st9rring Steve Forrest • Anne Francis t»i f BRIGADOON”(CmemaScope— 1 Color) starring Gene Kelly • Van Johnson • Cyd Charisse • with Elaine Stewart • Barry Jones • Albert Sharpe "THE LAST TIME I SAW PARIS” (Technicolor) -starring Elizabeth Taylor • Van Johnson * Walter Pidgeon Donna Reed • with Eva Gabor • Kurt Kasznar "BEAU BRUMMELL” (Color) starring Stewart Granger • Elizabeth Taylor • Peter Ustinov with Robert Morley ★ "ATHENA” (Color) starring Jane Powell • Edmund Purdom • Debbie Reynolds • Vic Damone • Louis Calhem • with Linda Christian • Evelyn Varden Ray Collins "CREST OF THE WAVE” starring Gene Kelly • with John Justin • Bernard Lee • Jeff Richards "DEEP IN MY HEART” (Color) starring Jose Ferrer • Merle Oberon • Helen Traubel • and Guest Stars: Walter Pidgeon • Paul Henreid • Rosemary Clooney Gene & Fred Kelly • Jane Powell • Vic Damone • Ann Miller Cyd Charisse • Howard Keel • Tony Martin • with Doe Avedon Tamara Toumanova • Paul Stewart • Isobel Elsom • William Olvis • James Mitchell AND THESE BIG FUTURE ATTRACTIONS! "INTERRUPTED MELODY” (CinemaScope—Color) starring Glenn Ford • Eleanor Parker • with Roger Moore • Cecil Kellaway "MOONFLEET” (CinemaScope—Color) starring Stewart Granger . George Sanders . Joan Greenwood Viveca Lindfors . with Jon White-ley . Melville Cooper "IT’S ALWAYS FAIR WEATHER" (Cinema Scope—Color) starring Gene Kelly . Dan Dailey . Cyd Charisse • Dolores Gray Michael Kidd "THE MARAUDERS" (Com starring Dan Duryea • Jeff Richards • Keenan Wynn • Jarma Lewis "LOVE ME OR LEAVE ME” (CinemaScope—Color) starring Doris Day • James Cagney • Cameron Mitchell • with Robert Keith • Tom Tully • Harry Bellaver "THE KING’S THIEF” (CinemaScope—Color) starring Ann Blyth • Edmund Purdom • David Niven • George Sanders • with Roger Moore "THE SCARLET COAT” (CinemaScope—Color) starring Cornel Wilde • Michael Wilding • George Sanders • Anne Francis • with Robert Douglas • John Mclntire • and Bobby Driscoll