Variety (January 19, 1955)

Page scan 00034 from Variety

Record Details:

Title:
Variety
Date:
January 19, 1955
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 19, 1955)
Leaf #:
00034
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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Wednesday, January 19, 1955 % 55 Two new shows are on the rise on NBC-TV from 4:30-5:00 p.m. In a few months '‘The World of Mr. Sweeney” and “Modern Romances” have jumped in ratings, homes reached and increased value to advertisers. “THE WORLD OF MR. SWEENEY” is a warm, wonderful story of a country store- « keeper, starring veteran actor Charles Ruggles in his most rewarding role. In the 4:30- & 4:45 p.m. time-slot since October, it sped past its long-entrenched competition in just one month. According to the December ARB Report, Mr. Sweeney is now 19% ahead in rating. The latest Nielsen Report* shows Mr. Sweeney reaching 1,882,000 homes with a 34.6% share of audience! “MODERN ROMANCES” (4:45-5:00 p.m.) is a new idea in Daydrama. Each week an action-packed story complete in five episodes. Each week a new story by a different author and played by a fresh cast. Martha Scott, Broadway and Hollywood star, is hostess and narrator. Nielsen’s 1st December Report shows “Modern Romances” bursting into double figures in rating (10.0), and the program is now seen in 2,717,000 homes daily. Its Average Audience rating * of 9.5 now tops its veteran competitor. If you’d like to give your sales a lift, “The World of Mr. Sweeney” or “Modern Romances” has what it takes. Such expert advertisers as The R. T. French Co., the Colgate-Palmolive Co., and Miles Laboratories, Inc. have already got their campaigns under way. A few 15 minute participations are still available. And in view - __ * i of those most recent ratings, fast action is suggested. Exciting things are happening on television •December Report #/, A. C ..Nielsen Company a service of