Variety (January 19, 1955)

Page scan 00043 from Variety

Record Details:

Title:
Variety
Date:
January 19, 1955
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (January 19, 1955)
Leaf #:
00043
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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44 TV-FILMS Wednesday, January 19, 1955 I —. MfitiETf - ARB .City-By-City Syndicated and National Spot Film Chart / ' • * • . • « . ■ . •* »... ' • • VARIETY’S weekly chart of city-by-city ratings of syndicated and na- tional spot film covers 40 to 60 cities reported by American Research Rnreau on a monthly basis. Cities will be rotated each week, with the 10 top-rated film shows listed in each rase, and their competition shown opposite. All ratings are furnished by ARB, based on the latest reports. This VARIETY chart represents a gathering of all pertinent informa- tion about film in each market , which can be used by distributors , agencies , stations and clients as an aid in determining the effectiveness of a filmed show in the specific market. Attention should be paid to time—-day and time factors, since sets-in-use and audience composition vary according to time slot, i.e., a Saturday afternoon children's show, with a low rating , may have a large share and an audience composed largely of children, with cor . responding results for the sponsor aiming at the children's market. Abbre- viations and symbols are as follows: (Adv.), adventure; (Ch), children's; (Co), comedy; (Dr), drama; (Doc), documentary; (Mus), musical; (Myst), mystery; (Q), quit; (Sp), sports; (W), western; (Worn), women's. Numbered symbols next to station call letters represent the sta- tion's channel; all channels above 13 are UHF. Those ad agencies listed as distributors rep the national spot sponsor for whom the film is aired . TOP 10 PROGRAMS AND TYPE STATION DISTRIB. DAY AND TIME NOVEMBER SHARI SITS IN I TOP COMPETING PROGRAM RATING USB f PROGRAM STA. RATING NEW YORK Approx . Set Count —4,175,000 Stations — WCBS (2), WRCA (4), WARD (5), WABC (7), WOR (9), WPIX (11), WATV (13) LOS ANGELES Approx. Set Count — 1,860,000 Stations — KNXT (2), KRCA (4), KTLA (5), KABC (7), KHJ (9), KTTV (11), KCOP (13) CHICAGO Approx. Set Count— 1,850,000 Stations — WBBM (2), WNBQ (5), WBKB (7), WGN (9) 1. Janet Dean, R.N. (Dr) 2. Gene Autry Time <W) 3. Racket Squad (Adv) 4. Wild Bill Hirkok (W) 5. Badge 714 (My«*> Annie Oakley <\V) * 7. Cisco Kid <W> 8. Superman (Adv) 9. Drewry’s TV Playhouse (Dr) 10. Life of Riley (Com) WNBQ UM&M WBBM CBS .. WGN ABC .... WBKB Flamingo WGN NBC WBKB CBS WBKB Ziv WBKB Flamingo WNBQ Ziv WGN NBC Sat. 10:30-11:00 Mon. to Fri.* 5.30 3:00 . 22.5\ 54 .21.7 Tues. 8:30-9:00 21.1. Sun. 1:30-2:00 19.8 Tues. 8:00-8:30 18.9. Sun. 2:00-2:30 18.9 Sun. 5:00-5:30 18.6. Sat. 5:00-5:30 17.9. Mon. 9:30-10:00 15.0. Tues. 9:00-9:30 14.5. * Average weekly rating. BALTIMORE Approx. Set Count — 550,000 Stations — WMAR (2), WBAL (11), WAAM (13) MUNCIE, IND. ApproxSet Count — 75,000 Stations — WLBC (49), WFBM (6), WISH (8) 1. City Detective (Myst) 2. Racket Squad (Adv) . .. 2. Radge 714 (Myst) 4. Secret File, USA (Adv) 5. Amos ’n’ Andy (Com) . . 6. Heart of the City (Dr) 7. Favorite Story (Dr) 8. Wild Bill Hickok (W) 9. Sherlock Holmes (MysM 10. Mr. District Attorney (. All Star Theatre (Dr).. . .) WFBM MCA . . WFBM ABC. . . WLBC NBC . . WFBM Official WLBC CBS. . . WFBM MCA WFBM Ziv ... WFBM WFBM . . WFBM WLBC Sat. 9:00-9:30 Sun. 9:30-10:00 Tues. 9:30-10:00 Mon. 8:30-9:00 Thurs. 9:00-9:30 Sat. 6:00-6:30 Sat. 8:00-8:30 Flamingo Sat. 5:30-6:00 UM&M Thurs. 7:30-8.00 Ziv Thurs. 9:00-9:.°0 Screen Gems Tues. 8:30-9:00 .41 36 36 .35 33 32 .30 .26 .26. .25. ... .25. 71 58.1 I That’s My Boy WLBC 77 47.8 Blue Angel .'..WLBC 67 54.6 See It Now WFBM 63 56.0 j Eastern Parkway Boxing ... WLBC 51 64.7 ! Mr. District Attorney WFBM 37.8 | Mr. Wizard WLBC 61.8 Two for the Money WLBC 40.0 | Western Theatre . WLBC 61.0 Break the Bank WLBC 64 7 | Amos ’n’ Andy ...WLBC 86 49 67 43 39 43 58.11 Danger WFBM