Variety (February 1955)

Page scan 00025 from Variety

Record Details:

Title:
Variety
Date:
February 1955
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (February 1955)
Leaf #:
00025
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
December 21, 2023
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: v •. •‘Tvxp WmmSX. Wednesday, February 2, 1935 Rush Memo: To: Television Management Detroit WXYZ-TV Monday-Friday TOPS IN MARKET 80% of the audience 6:00-6:30 ONLY MULTI-WEEKLY PROGRAM IN TOP 15 (Hooper Nov. *54) WEEKLY CUMULATIVE RATING 42.5 (ARB Dec. \54) We're breathless-things are moving so fast we’ll be brief. Since release to television a few short months ago, THE LITTLE RASCALS have taken over the kiddie audience in market after market. Adults are flipping too! Ratings-Sales- Audiences-are SIMPLY FABULOUS — here’s a sample; Los Angeles KNXT 5:30-6:00 Monday-Friday Buffalo WBEN-TV 5:15-5:45 Monday-Friday TOPS IN MARKET 53 y. of the audience 5:30-6:00 WEEKLY CUMULATIVE RATING 35.9 CARB Dec. ’54) TOPS IN MARKET 60•/* of the audience 5:15-5:45 STATION RATING UP 500% (ARB Oct. ’54) - TELEVISION CORP. TORONTO Sterling Films, Ltd DALLAS 304 S. Harwood St. Prospect 1658 BALTIMORE 4417 Norwood Rd Hopkins 7-5530 CINCINNATI 1635 Central Pkwy Parkway 0179 DES MOINES 1115 High St. IJ 3-4117 n King Edward Hotel 1560 Broadway Plaza 7-3070 4376 Sunset Drive Normandy 2-9181