Variety (March 1955)

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RADIO - VIDEO - TV FILMS Wednesday, March 23, 1955 ■ HU - m 1 * M «' . i I» .HI I . . ') 1 ' I ARB City-By-City Syndicated and National Spot Film Chart > VARIETY’S weekly chart of cUy-by-city ratings of syndicated and nth tional spot film covets 40 to 60 citiesreported by American Research Bureau on a monthly basis • Cities wilt be rotated each week, with the 10 top-rated film shows listed in each case * and their competition hhown opposite • All ratings are furnished by ARB* based on the latest reports. This VARIETY chart represents a gathering of all pertinent informa- tion about film in each market, which can be used by distributors , agencies , stations and clients as an aid in determining the effectiveness of a filmed show in the specific market • Attention should be paid to time — day and time factors, since sets-in-use and audience composition vary according to time slot, i.e., a Saturday afternoon children’s show, with a low rating , may have a large share and an audience composed largely of children, with cor- responding results for the sponsor aiming at the children’s ‘market . Abbre- viations and symbols are as follows: (Ado-), adventure; (Ch), children’s; (Co), comedy; (Dr), drama; (Doc), documentary; (Hus), musical; (Myst), mystery; (Q) 9 . quit; (Sp), sports; (W), western; (Worn), women’s * Numbered symbols next to stdtion call letters represent the sta- tion’s channel; all channels dbqpe 13 Ore VBF. Those ad agencies listed as distributor!, rep the national spot sponsor for whom the film is aired • Superman (Adv). 8. I Led 3 Lives (Dr)., CINCINNATI ' Approx. Set Count —530,000 Stations —WLW-T (5), WCPO (9), WKRC (12) 1. I Led 3 Lives (Dr)..., WLW-T.. v ..... .Ziv Thurs. 8:30-9:00 .. 2. The Whistler (Myst) WKRC CBS Wed. 9:00-9:30 ... 3. Cisco Kid (W)........ .... WGPQ. Ziv Sun. 6:00-6:30 .... i 4. Superman (Adv) / WLW^T.........Flamingo Mon. 6:00-6:30 ... 5. Favorite Story (Dr) WCPO........ Ziv Tues. 7:304:00 ... 6. Wild Bill Hickok (W) WLW-T \ . .Flamingo Sat. 6:00-6:30 7. Death Valley Days (W) ,. r WKRC ; McCann-Eriekson.. Fri. 10:30-11:00 .. 3. Annie Oakley (W). WLW-T .CBS Wed. 6:00-6:30 ... 9. Mr. District Attorney (Myst).. WLW-T Ziv. Tues. 10:30-11:00 . Passport to Danger (Adv) WLW-T ABC .< Tues. 10:00-11:30 . SEATTLE-TACOMA Approx. Set Count —110,000 c . KOMO, (4), KING (5), Seattle! Stations — KTNT (11), KTW (13), Tacoma KANSAS CITY Approx. Set Count —405,000 Stations —WDAF (4), KCMO (5), KMBC (9) JACKSONVILLE, FLA. Approx. Set Count—265,000 Stations —WMBR (4), WJHP (36) DENVER Approx. Set Count— 230,000 Stations —KFEL (2), KOA (4), KLZ (7), KRTV (9) * Two Day Average.