Variety (March 1955)

Page scan 000256 from Variety

Record Details:

Title:
Variety
Date:
March 1955
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1955)
Leaf #:
000256
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
May 30, 2024
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-Wednesday, March 23, 1955 the first tales plan of its kind in all advertisingI y 1 ' * Buster Crabbe Cullen n Cuffy r Crabbe v >«w: • .v^.s-7 <&< iS'.vV; a v 5-- ■. \s;.s \ . v,\5v- '»:> - S’ 1 sO •<«. • 4i Ji'v/. ■■**&-* ,, V.' w., . .Av<. tv . ^ iyv* .yrfjsg^ By Allah! This program has everything! The French Foreign Legion! The i) intriguing and mysterious desert. Native -peoples and animals and customs. Unprecedented government cooperation for highest authenticity. Add a name star like Buster Crabbe .. • and his son “Cuffy”, in a role children of all ages will envy ... and scripts that weave them all into top TV viewing— and you get a glimmer of the tremendous appeal of this program. -FREft A complete, integrated Bales plant Included in the package is a built-in merchandising program featuring 36,000 free premiums for every market ' V J .♦ ordered: trading cards ... autographed photos of Buster and Cuffy.. < comic books . . . membership cards and certificates. Plus free posters and special commercials, also free. IPs all absolutely free-and trouble free^ when you buy the show. “Captain Gallant" is a show whose performance in the living room and at the cash register will delight every sponsor. For full details and availabilities,, call, write or wire—fast! J'M ... : s, <V>;<£y-. *V»- Intrigue i. ' < ■., i: i ■ .>• & JS^ ' «< % Locale Name star f.p* J) It I'islna Protji'dins of Aviwrico , Pile. 477 MADISON AVENUE, N. Y. C. • PLAZX 5-2100 •A-l l | M-l | ■ I I , u no li i i ln i In jr