Variety (March 1955)

Page scan 000312 from Variety

Record Details:

Title:
Variety
Date:
March 1955
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1955)
Leaf #:
000312
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
May 30, 2024
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Wedncsday, March $Q, 1955 USE ALL OF YOUR .«?&* -mm VAn'vA N-'V^W 'N- TO LL y '%w$w ■"4md ALL CINEMASCOPE PICTURES Always Use To Sell CINemaScopE Trailers You wouldn’t use a midget to do a giant’s job! Sell CinemaScope—the giant of screen entertainment—as it should be sold—as your patrons will see it—with CinemaScope * trailers. The standard ratio trailer cannot do justice to your CinemaScope attraction. National Screen Service has CinemaScope trailers with optical or magnetic tracks as required to fill your needs. Use them and sell all the breadth and magnificence of CinemaScope—as it should be sold! run f?ciew KJp/hhmby a i L/WM SERVICE f PP/ZfBBBY Of WfMlOUSTRY