Variety (June 1955)

Page scan 00075 from Variety

Record Details:

Title:
Variety
Date:
June 1955
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (June 1955)
Leaf #:
00075
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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f^SlEff Wednesday, June 8, 1955 )L. f' - + f- e a * « a e * w V ^y*- y2y~ % • * a * *... •# e « ♦a vl.. * ^ ..., *• e a a ** •# * * •# • * # a « $ NEXT ATTRACTION RADIO CITY MUSIC HALL! (REPRINTED IN ITS ENTIRETY FROM THE ‘HOLLYWOOD REPORTER MAY 19) • IT'S OUR GUESS, after listening to a pre- view audience howl for the better part of two hours, that the Warners-Leland Hayward pro- duction of "Mister Roberts” will hang up one of the top grosses of this; and any other year. Recently in this column we offered an opinion that our major and minor pro- ducers were muffing big potential ticket sales through their refusal (or inability) to come up with pictures that would give audiences the big laughs they yearned to enjoy through viewing motion pictures. We suggested the early foundation of this busi- ness was accomplished through the exhibition of pictures that made the ticket buyers merry, gave them laughs, sent them home in happy moods. Further, that our theatre patrons do not want to add to their worries through view- ing pictures that burden them with additional mental griefs. r We hardly had the sheet out of this type- writer when a sneak showing of "Mister Roberts" at the Pontages answered our prayer. We heard a jammed theatre rocked to its very rafters with about the greatest continuous