Variety (June 1955)

Page scan 00076 from Variety

Record Details:

Title:
Variety
Date:
June 1955
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (June 1955)
Leaf #:
00076
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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Wednesday, June 8, 1989 Kfi/klEff tes an editorial laughter ANY theatre has ever had. Not only ** f «■ i is °Mister Roberts” packed with good, sock belly laughs, it’s an exceptionally fine piece of film entertainment that will pack every theatre in the land that’s fortunate enough to get its play. We didn’t see the play —also produced by Leland Hayward — but our preview com- panion had seen it and told us the picture is just 100 % better than the stage show that ran for three years in New York and reaped a boxoffice harvest not only there but throughout its long road engagement. Too—it's our guess that other big production outfits, once they-see.this picture, listen to the audience reaction and then view the reports of its big cash take, will shift their thinking, ditch a lot of the heavy material now on their planning boards and reach for material that will produce fun and laOghter and be able to watch theirown boxoffice barometer rise. True, any of them can't pick up a “Mister Roberts” in a fast search, but they can change their sights with a greater accent on comedy and find them- selves in a better picture business, winning back, a lot of the audience they have lost and bring- ing a lot of new faces to theatre ticket windows. “Mister Roberts” will be a sock attraction everywhere. Thanks, Mister Warned Thanks, Mister Hayward! i* y-A 0 0 0 )f- lINPRFfWNTFM unriftbcuumu! ^ - .ii ...• ... • •. . ' • v • • On Sunday J une 19 th Ed Sullivan's “Toast of the -ij ■ # : -S: p’*\; ;x: Towny for the first time In its . seven years ori TV, will be devoted entirely to a motion v picture. The picture;is ' , s - / f . MISTER ROBERTS and over 50 million /''' people will be fK