Variety (June 1955)

Page scan 00080 from Variety

Record Details:

Title:
Variety
Date:
June 1955
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (June 1955)
Leaf #:
00080
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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Wednesday, June 8, 1955 P'K-riety 17 r V w < "'I vistaVisioh MOTION PICTURE " HIGH-FIDELITY puts you right in the heart of the family ... right In the middle of the fun I Little Foys // FULL COLOR NATIONAL ADS AND TERRIFICTV-RADIO COVER AG E-Life, Saturday Evening Post, Woman’s Home e £ - Companion, American Weekly color v pages—plus page ads in Seventeen and 11 fan magazines to grand total of 125 million readers. Top air shows to millions more via rating-leaders like Ed Sullivan’s Toast of the Town, Edward R. Murrow's "Person to Person," Lux Video Theatre, General Foods NBC program, Arthur Godfrey, Dave Garroway, “Home" and many, many more. -ALL ADDING UP TO AN ALL-OUT UPROAR OP PRESELLING THAT STARTS NOW, REACHES A PEAK IN JULY AND CONTINUES ALL SUMMER LONG... \ "• $■■■ ^'' 'Y’ V 'Y Y' 7 ' , ' y-u/ ' , ' '''' V'" s-' ' ✓" 'mmmt - ^ mirtfii- ^ --- -- JJ &sfr/ - -- , - ' rsMBgmr- ... .. / 9 . v.'.v^.v ’/.x.y.yyyA. /sstt.s 'M'MWWK'W t) , / t/tt, ft ft :v/ ft** '/*s' / / '.'.ft:.. ■.'AV/|'.V, (•//////> * t * <t t ' 'ft * /'s' '>, \ t f /' '/'*' "s" t/ ✓a ' Vtodvicod by ' ^ -'Directed W> a ; JACK ROSE MEIYILLE^;^' Wriiteaktf the Screen t/ -- '4 "‘Wm&w- ' ►*« I^UH i*. I 4 v, ,v t 't ' '/. t ' ft s' -v'« '' ' .'A ^ . , ' /. S s' ft '/y< .,' ' .' \ t f e I iV«> us'.sv.v.V w.-.v.VJ. y^'iU