Variety (July 1955)

Page scan 000250 from Variety

Record Details:

Title:
Variety
Date:
July 1955
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (July 1955)
Leaf #:
000250
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 28, 2022
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Wednesday* July 27, 1955 59 at our In less than 60 days, we start opening our fall "package” of new shows and new talent. It will include such major entries as THE MICKEY MOUSE CLUB, WARNER BROS. PRESENTS, WYATT EARP, M-G-M PARADE, DU PONT CAVALCADE THEATRE and Bishop Sheen’s famous life is worth living ... a pretty impressive list. Add all this to our solid foundation of already successful properties (like Danny Thomas, rin-tin-tin and Disneyland), the outstanding shows that have switched to ABC ( VOICE OF FIRESTONH and Wednesday night fights), and you see we’ll be offering the strongest program line-up in our history. Strongest sponsor line-up; too. Since January, we’ve signed a record $58 million in new business and renewals with blue- chip advertisers and agencies. 1 •** We’re unwrapping an exciting season... the most exciting season of our most exciting year! You’ll be glad you turned to TEUEVI3IO NETWORK [0 WOP