Variety (July 1955)

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Wednesday, July 27, 195$ Pfinmfr < 4 WITH A N EW KIN D OF RATE CARD ...FOR A NEW KIND OF RADIO Today there's a bigger difference than ever on Mutual — '■» ‘ ^ r •• both in how much you get and how little you pay, T * /> i Nowhere else will you get such powerful local impact ~ • ■ ... • through a network fabric with all the strength of « i “hometown" radio ,.. or such coverage-from-within i % ' ^ y » " ••• ' v- />. of markets both with and'without television. ..;. or v e * ■ . i such a big-audience “extra” id out-of-home listening. And nowhere will you find more for your money than in Mutual’smew rate card. You can 'now (for example) buy , IS minutes on 557. stations for $2,970. Or a quarter-hour air-time cost, for, each station of-only Or only $/.78 per commercial minute. Day or night, it’s good value for Watertown or Waterbury... a bargain for Memphis or St. Jo...almost unbelievable for New York or Los Angeles. And it doesn’t take a s/ide-rufe to see how little 20 or 30 B seconds would cost / These low, low rates make Mutual the network of best buys in all radio todays-for a sectional or national program, for maximum saturation, for large and small advertisers. And for you, too. Ask for a “reading” oh Mutual’s new rate card. See how it gives your budget far mote local sell— on the "plus” network ... * MUTUAL Broadcasting System *