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Wednesday, September 28, 1955 Z^AftlETY 41 Whatever ladies want, ladies get on weekday.. It’s NBC’s dramatic revitalization of Monday-through-Friday daytime radio programming. And it will be a new sales medium of the greatest importance to advertisers. weekday’s fascinating flow of enter¬ tainment, service and news features will be timed specifically to the daily living patterns of the modern homemaker, and tailored to her tastes and interests. Hour by hour, day by day, weekday’s regular hosts and hostesses will introduce prominent service and information editors, news commentators and performers. Entertainment will range over the whole gamut of music, comedy and drama. A stock company of versatile actors will perform every type of play, and weekday will have its own group of top popular singers. Nationally known experts will cover, from the woman*s point of view, subjects like Child Care, Money Management, Health and Medicine, PREMIERE, NOVEMBER 7th 5 ? Fashions and Beauty, Personal Relations, Show Business, Geriatrics, and Public Affairs. “Easy to listen to, easy to work to” will be the keynote of weekday programming. Women will get to know the time-of-day of weekday features, and each feature will have a daily change of approach and treatment. Just as monitor gave week-end radio a new significance for advertisers, so weekday will now add significant new values to Monday-through-Friday daytime radio. Availabilities consist of one-minute and 30-second announce¬ ments and 6-second billboards; and special savings are possible now through weekday’s Introductory Dividend Plan. Only 15 participations on weekday will deliver 71% more homes than the same number of commercials can deliver with conventional daytime programming. Make us prove it! Call your NBC Radio Representative for full details. exciting things are happening on the companion and counselor to America’s women