Variety (November 1955)

Page scan 000111 from Variety

Record Details:

Title:
Variety
Date:
November 1955
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (November 1955)
Leaf #:
000111
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
January 25, 2024
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28 P'finjETr Wednesday, November 9, 1955 * .O^ 't- / NBC MATINEE THEATER, the show that is giving afternoon TV a spectacular new look, premiered on October 31. Before the show was three days old, ten national advertisers had bought a total of 657 participations... amounting to $5,500,000. It was the greatest vote of confidence from advertisers in the history of Daytime TV. NBC matinee theater has already more than Justi¬ fied its sponsors' faith. The first returns are in. The critics have spoken. And here is a small sampling of what they've said: Jack Gould, N. Y. Times, November 1: .. house¬ wives couldn't believe their eyes . Matinee could gioe an evening's performance on anybody's network. ... a significant contribution to the evolution of <* more mature TV7* Jack O’Brian, N. Y. Journal-American, November 1: “... by far the best daytime drama so far on TV. Harriet Van Home, N. Y. World-Telegram & Sun,