Variety (November 1955)

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Wednesday, NovemW 23, 1955_, ♦ Trendex this month shows CBS Television with 9 of the 10 most popular programs. And the latest Nielsen gives CBS Tele¬ vision 6 of the 10 programs which reach the largest number of homes—twice as many as any other network. We have said before that in the major markets where networks directly compete, CBS Television almost invariably wins out in terms of program popularity. And we have always believed that when CBS Television programs were carried into more and more of America’s markets, these programs would inevitably gain the largest nationwide audiences. This is exactly what has happened. The network with the most popular programs —and the largest investment in all advertising — is now delivering the largest audiences in television. CBS TELEVISION