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34 TV-HOLMS yARUZTY. Wednesday, December 28, 1955 JftjijfjY - ABB Cily-By-City Syndicated and National Spot Film Chart VARIETY’S weekly chart of city-by-city ratingsi of syndicated andna- tional spot film covers 40 to 60 cities reported by American Research Bureau on a monthly basis, Cities will be rotated each week , with the 10 top-rated film shows listed in each case, and their competition shown opposite. All ratings are furnished by ARB , based on the latest reports. This VARIETY chart represents a gathering of all pertinent informa¬ tion about film in each market, which can be used by distributors, agencies , stations and clients as an aid in determining the effectiveness of a filmed show in the specific market. Attention should be paid to time—day and <s> time factors, since sets-in-use and audience composition vary according to time slot, i,e,, a Saturday afternoon children’s show, with a low rating, may have a large share and an audience composed largely of children, with cor¬ responding results for the sponsor aiming at the children’s market. Abbre¬ viations and symbols are as follows: ( Adv), adventure; (Ch), children’s; (Co), comedy; (Dr), drama; (Doc), documentary; (Mus), musical; (Myst), mystery; (Q), quiz; (Sp), sports; (W), western; (Worn), women’s, Numbered symbols next to station call letters represent the sta¬ tion’s channel; all channels above 13 are lJHF, Those ad agencies listed as distributors rep the national spot sponsor for whom the film is aired • DAYTON Approx. Set Count — 640,000 Stations — WLW-D (2), WHIO (7), WCPO (9) ATLANTA jipprox. Set Count — 460,000 Stations — WSB (2), WAGA (5), WLW-A (ll) SEATTLE-TACOMA Approx. Set Count —400,000 Stations —ROMO (4), KING (5), KTNT (11), KTVW (13) I