Variety (March 1956)

Page scan 00082 from Variety

Record Details:

Title:
Variety
Date:
March 1956
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1956)
Leaf #:
00082
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 27, 2022
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Wednesday, March 14, 1956 P'AniEfr 19 From ,20th to Exhibitors •He.: ON THE THRESHOLD OF SPACE You need a whole new vocabulary to.describe this-picture. Rocket-sleds , freefalls , windblasts , ballpen-gondola ascensions. These are the intriguing new sounds“-and new sights--rOf this fascinating motion picture adventure. Movies have, shown new frontiers before; but never the .most dangerous-one of all, located Just 17-miles from home, ■ straight up . There have been movies about space .and movies about medicine; nobody;ever put'them together-before and came up with the very-latest exploits of our 0.S. Air Force-- space medicine . There have been movies about .the air age .and the jet,age, but none that captures the force:of riding a rocket^sled at 1000 miles an : hour, the' shock of bailing.out at 100,000 feet ’ the fearthe courage, the stunhifigAmpact of supersonic speed. , ' s ,' \ - s ^ ° ' - - '4 ■ Never before a true' story of such vision, such imagina- . tion, such daring, caught so completely by the cameras of CinemaBcdpe and the color of |3e luxe. They may have never seen strato-flyers before, but they’ll never forget them, ' { after ON TH1.THRRSH0LD Of SPACE. . It ’ s breathtaking, and .; . t,hey : ’If-gasp; it’s; also memorable, - and they * 11 talk. • /.ft a'wI li-fake new words to tell it > as ; it has in this memo,. .. ' a.good-pnpp'ly of superlatives." ' ; . - \ >••