Variety (March 1956)

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An estimated 45 million viewers watched Sir Laurence Olivier's masterpiece, Richard III, on the afternoon of March lltli. It was the largest^audience ever to watch a theatrical event on television during the daytime. Richard III was Shakespeare, and three hours long— an unprecedented form of television entertainment. Its triumph again demonstrates a simple truth: 4^ne entertainment always finds an audience. Exciting things are happening on NBC TELEVISION a service of