We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Wednesday, March 14, s 1956 'fiftlETY mam** im \ % I V>'-K3 t' y, if'JO 41,X- **&£&**'i v 4 S*i ' as>. » Kv* r** jSSs— *. V ) . / ** V *<tv * ■* * * f % V'** vy'^ . mas* mi xJ'viKAi ' Aj>A» Cu^ / i '* ! |^'" V { Pit*** *«vV A THEM TO REMEMBER ? 13,714 women in an Advertest survey* told us,,. On the da y they go to supermarkets: Before entering the store, for every 18 shoppers who read magazines, every 55 who watched - television, every 81 who read newspapers... 100 shoppers heard radio. In time spent with all four media on the shopping day: Before entering the store, for every 5 minutes spent with magazines, every 32 minutes with television, every 16 minutes with newspapers... shoppers spent one hour and 10 minutes with radio. During the hour before they shop: For every 7 shoppers who read magazines, every 50 who watched television, every 21 who read newspapers... 100 heard radio. Day. Time. Hour. Radio is their favorite ;;pre-shopping companion. Now... .where do they listen most? In the 10 biggest markets, the most popular daytime radio programs* are network ' programs (71 out of 100). And of these 71 shows, 68 are oh the CBS Radio Network! Who reminds them to remember? Radio does. CBS Radio. ; * *-A l!l55'survey in supermarkets in 4 metropolitan ureas to<u:> ed by o.U media. . .. ■ jPulse,So i-nee 1955'. JO cities with largest number of metropolitan area families,. . Sales Management, VI55. THE CBS RADIO NETWORK