Variety (March 1956)

Page scan 000104 from Variety

Record Details:

Title:
Variety
Date:
March 1956
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1956)
Leaf #:
000104
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 27, 2022
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Wednesday, Mar ch 14, 1956 PfiklEff turning high adventure into high ratings (and that means high sales ) For years CRUNCH and DES have had a faithful following among the 11,750,000 weekly readers of the Saturday Evening Post. On TV these Philip Wylie characters are more popular than ever. Already this new program is hard at work in over one hundred markets, building success after success for sponsor after sponsor. If you’d like to know what. CRUNCH and DES can do for your product, call or wire NBC Television Films at 6.63 Fifth Avenue in New York, Merchandise Mart in Chicago, Sunset and Vine Streets in fmm _ —^ Hollywood. In Crunch and Des popular characters of the Saturday Evening Post series , now available for syndication NBC Television Films Programs for All Stations All Sponsors A DIVISION OF KAGRAN CORPORATION XI sry.