Variety (March 1956)

Record Details:

Title:
Variety
Date:
March 1956
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1956)
Leaf #:
000163
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 27, 2022
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24 PfiniE’fr Wednesday, March 21, 1956 f' W* S, V' J — \.- > \£&:.:..a.'' . • ^; ' ;'/; f \ t;|:' r Z "3? % '« ♦>: < T WELVE years in a row — eveiy spring— the Ferry-Morse Seed Company has spent the greatest part of its advertising budget on the CBS Radio Network. (Last year, 66%.) Ferry-Morse sells more seeds than any company in its field. And every planting season, it buys CBS Radio’s Saturday morning program, 1 'Garden Gate,” for this major selling effort. * % s ? W* s - ** & Ai It happens every The success of the choice speaks for itself... In the clear evidence of a first-year venture followed by il "renewals,”regular as spring! Now, it’s time to think of summer. People will be heading outdoors... for backyards and barbecues and weekend drives. It’s a good time to start using the special sales power of / a campaign on CBS Radio. on the