Variety (March 1956)

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Wednesday, March 21, 1956 tsfittlETY iV'S »«jfl Am si si i SI spring ... Throughout the entire broadcast day-week after week-this network is the outstanding favorite .with listeners across the nation. On CBS Radio, the average sponsored program (Oct. 1955-Feb. 1956) attracts a 72 per cent larger audience than the next nearest network;... Hiper cent larger audience than the third, network... 177per cent larger than the fourth network. The big reason, of course, is •the “product” ..CBS Radio’s unbeatable array of top stars and shows, four seasons a year. Each spring, Ferry-Morse buys CBS Radio to reach home v gardeners. If you, similarly, want to reach a specific audience...or sell a seasonal product...or if you want to talk to everybody all year round... use the proved power, persuasiveness and flexibility of CBS Radio for the job. CBS Radio Network!