Variety (March 1956)

Record Details:

Title:
Variety
Date:
March 1956
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1956)
Leaf #:
000174
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 27, 2022
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Open and shut case! billboard says it with its top award in The Billboard 1956 Annual Promotion Competition. Variety says it in its latest run-down of the top ARB-rated film programs in New York: Seven out of the top ten film programs in New Yorkare on WRCA*TVI Rrst-rate film promotion wins prizes ... but more important, it wins, audiences. “The Great Gilder sleeve” (wrca-tv’s Billboard entry) doubled its Telepulse rating... tripled its abb .. _/.in just six months on the station • • * an open and shut case for the all-out promotion wrca-tv provides its programs... and their sponsors! TATp A mrr JU in New York f Y XA",. JL lr represented by NBC Spot Sales