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W«1nesJay, March 21, 1956_;_ P'SniETY .. to a great show ... and a great guy ! Wonderful, wonderful things happened on that “red letter’’ day back in 1952 when we first met Ralph Edwards. We acquired a show that soon became great 1 We formed a friendship that became even greater! .And we started a relationship that has always been stimulating, exciting and rewarding. Fun, too! For Ralph Edwards is far more than a superb show¬ man and a “perfectionist.” He is a man of tremendous enthusiasm, understanding, and warmth. Ralph knew “ydti gotta have heart” long before the famous song in “Damn Yankees” became a hit. He put plenty of heart in “This^Is Your Life’ ...pro¬ duced a show that quickly won the loyalty of millions —and at the same time became a vital force for good. But strange things happen- in TV. Sometimes the best of relationships between sponsor and show must end. Even though the show is high in popularity and the sponsor enjoying his greatest sales. But before we part- all of us at Hazel Bishop and at Raymond Spector Company want to say “thanks a million” for the wonderful cooperation we’ve received not only from Ralph, but from hi$ entire team. Especially Axel Gruenberg, Charlie Steinglass, Dick Gottlieb, Paul Edwards, Von Dexter,. Don Malmberg, Sue Clark. Also MCA’s Charlie Miller and Berle Adams. And our own Bob Warren and Joanne Jordan. As to the future, our deepest, warmest wish is that “This Is Your Life”-like Hazel Bishop’s Long- Lasting Lipstick-will “stay on and on and onl” P, St A word to Procter & Gamble—our co¬ sponsor of “This Is Your Life” for the past year and a half. We sailed a darn good ship together. Now it’s all yours. Good sailing!