Variety (March 1956)

Record Details:

Title:
Variety
Date:
March 1956
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1956)
Leaf #:
000178
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 27, 2022
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W«1nesJay, March 21, 1956_;_ P'SniETY .. to a great show ... and a great guy ! Wonderful, wonderful things happened on that “red letter’’ day back in 1952 when we first met Ralph Edwards. We acquired a show that soon became great 1 We formed a friendship that became even greater! .And we started a relationship that has always been stimulating, exciting and rewarding. Fun, too! For Ralph Edwards is far more than a superb show¬ man and a “perfectionist.” He is a man of tremendous enthusiasm, understanding, and warmth. Ralph knew “ydti gotta have heart” long before the famous song in “Damn Yankees” became a hit. He put plenty of heart in “This^Is Your Life’ ...pro¬ duced a show that quickly won the loyalty of millions —and at the same time became a vital force for good. But strange things happen- in TV. Sometimes the best of relationships between sponsor and show must end. Even though the show is high in popularity and the sponsor enjoying his greatest sales. But before we part- all of us at Hazel Bishop and at Raymond Spector Company want to say “thanks a million” for the wonderful cooperation we’ve received not only from Ralph, but from hi$ entire team. Especially Axel Gruenberg, Charlie Steinglass, Dick Gottlieb, Paul Edwards, Von Dexter,. Don Malmberg, Sue Clark. Also MCA’s Charlie Miller and Berle Adams. And our own Bob Warren and Joanne Jordan. As to the future, our deepest, warmest wish is that “This Is Your Life”-like Hazel Bishop’s Long- Lasting Lipstick-will “stay on and on and onl” P, St A word to Procter & Gamble—our co¬ sponsor of “This Is Your Life” for the past year and a half. We sailed a darn good ship together. Now it’s all yours. Good sailing!