Variety (April 1956)

WedneudayY April 25/1956 Spring Skwgfcing Chi But ‘Swan Torrid S30,0(Kh Comanche’ Bangup 23G, Tegas’ Big 186, ‘Alex 27G, 3d Chicago, April 24. 4—--—- The firstrun. biz here is still com- r .• - » m . paratively mild .this frame, with Estimates Arc Net first signs of spring keeping many Film gross estimates as re- away from the Loop. Biggest en- ported herewith from the vari- try this week is The Swan, hot ous key cities, are net; i.e., $30,000 first week at the United without usual tax. Distrib- Artists. m Go ^ a ”^e and «.S nnn utor ^ share 0JQ net take * when • s «°°t se a t P $23 ' 000 playing percentage, hence the 111 “Meet Me in Las Vegks" shapes estimated figures are net in- Loop $1 ^Touch n and en Go , ’ at looks The parenthetic admission good $7,000 in first stanfca at the prices, however*, as indicated, - Esquire, while “Come Next include the U. S. amusement Spring" is getting good $8,000 in tax. same week at the Monroe. m , ■..r 1 1 ■ „ “Harder They Fall" looks stout . • *, ***,* in second session at the Woods. * I nilf 1 “Anything Goes" is. unimpr#sive |fQ|Pr >ftf If /llll in same stanza at {State-Lake. “For- wvulvl UUl/Ii uVU bidden Planet" is stout in- second session at Grand. “Citizen Kane" 111 . ( A J OA/1 eontinuos hefty in second S«* ■{(}(, “Alexander the Great" is fair in third week at the Chicago. Toronto, April 24. ‘Man in Gray Flannel Suit is off to big biz, newcomers domi- holding up well m same frame at na t e here currently. “Court Jes- the Oriental. Oklahoma con- ter." at Famous Plavars flai*sTiin ‘Jester Sock 20G Toronto;‘Arm’ 30G _ PJSfSIEfr picture crosses h “S£v J S , ?; ; g|H.0. , s HmtB’way; ‘Bees’13G, 3 Days, Wonders Record 62G, Suit 89G, 2d, ly hard hit. “Alexander The _ Great" at Paramount and “The * A OA/ 1 ill H A ■ IV fl • rific^dvance pro^tfomTbut neith- AlCX M, 4th, 1WW Alt HX SCOlUg er are doing so well. “Swan" is ^ particularly , disappointing. “Man Broadway firstrun theatres are i near. In ahead, “Fantasia" (BV) in Gray Flannel Suit" is okay in having to contend with the first UOth wk-8 days), $3,300. second Fox round. Estimates for This Week Broadway (Parker) (1,875; springlike Sunday of the season and a dearth of new bills in the Palace (RKO) (1,700; 50-$1.60) “Backlash" (U) with vaudeville. Broadwav (Parker) (l on. current session. Added downbeat Week winding tomorrow (Thurs.j $ 1 . 25 )—“Swan" (M-G) and “World factor 1S ^e over-extended hold- looks to reach fancy $18,500. Last In Corner!' (U) NSH $8 000 or less £ ver .™ns of some weaker pix. week, “Never Say Goodbye" (U) Last week “Crv ^ Tomorrow" Despite all these handicaps, several plus vaude, $18,000. (M-G) (4th k wkJ * $5^00 Tomorrow ' pictures are doing well. Paramount (ABC-Par) (3,664; * Fox (EverLpiiWl^ifl- ti m 9*v Fo £ r Personals on the stage of $l-$2)_“Birds and Bees" (Par). Fox (Evergreen) (1,536, $1-$1.25) the Paramount by George Gobel, Opened Sunday (22), with okay ^k) G]r okfi an Sfnnn lllt TaQt 0th 2;pii d star ® f . “? irds and Bees," helped $13,000 In prospect for first three SV'inn y $8 ’ 000, Last week, get that pic a nice opening Sunday days, with personals by George (22) despite the opposition from Gobel, star of pic, at four shows Guild (Indie) (400; $1)—“Pris- ideal outdoor weather that day. opening day the 'biggest help. In oner" (Col). Slim $2,000. Last However, the first three days' busi- ahead, “Anything Goes" (Par) (5th week, “Marty" (UA> and “Sum- ness seems to indicate that “Birds" wk-4 days), $12,000 after $27,000 | pictures are doing well. Guild (Indie) (400; $1)—“Pris¬ oner" (Col). Slim $2,000. Last week, “Marty" (UA> and “Sum- ness seems to indicate that “Birds" mertime” (UA) (reissues) (4th wk), will have to weather the handicap for fourth full week $3,100. of having as its star a favorite who Paris (Pathe Cinema) (568; 90- Liberty (Hamrick) (1,890; 90-$1.25) can be seen “for free” every week $1.80)—“Ballet of Romeo and Jul- —“Tribute To Bad Man" (M-G) on tv. iet" (Indie) (4th wk). Third stanza and “Paris Follies 1956" (Indie). . Seven Wonders of World" hung ended Sunday (22) was fancy $9,- Sad $4,000. Last week, “Las up a non-holiday week record in 800 after $12,800 in second week. Vegas" (M-G) and “There’s Al- it- first full week ended Saturday Continues. ways Tomorrow" (U) (3d wk-6 (21), with a terrific $62,200 at the Radio City Music Hall (Rocke- days,) $5,000. Warner. It had done $38,400 in the fellers) (6,200; 95-$2.75) — “Sere- Orpheum (Evergreen) (1,600; $1- four-day period finished on April nade" (WB) with Easter stageshow 9*51_“TsiKol" ir>n1\ -mA •< 14 “Bar* lei a 5b” with vanri#» IaaIj-c f n • /en, c _ 1 ...m t Tnrnntn Anril 94 wyiieum ^vergreeni u,ouu; au- ! ‘‘ uucu , u 1 naae' (WJH; witn master StagesflOW Off to bi<^ bt newcomeS domi $1*25)—“Jubal" (Col) and “Joe 14. “Backlash” with vaude looks to- (5th-final wk). Looks to slip to £ heri^HrSnflS^‘T’mfrt S- MacBeth” (Col). So-so $7,500. get fine $18,500 at the Palace open- okay $125,000 after $139,500. The’ the oriental. UKianoma con- ter," at Famous Players flagship, tmues strong in 17th week at the largest house in Canada is ace new McVickers. ‘ Cinerama Holiday' pic wlth sock ses sion. “Forbid- stajs staunch m 45th week at the de n pi ane t” at Loew’s shapes big. Falace * Of holdovers, second frame of Estimates for This Week “Man With Golden Arm,” at five- Chicago (B&K) (3,900; 98-$1.25) house combo-, still is smash. “Rock —“Alexander the Great" (UA) (3d Around Clock" is a lusty new en- \vk'. Off to $27,006. Last, week, :try. “Ladykillers" in fourth in two $40,000. spots still is great. Esquire (H&E Balaban) (1,400; 8o-$l)—“Touch and Go" (U). Nice Last ' week, “Miracle In Rain” (WB) and “River Changes" (WB), $6,800. Paramount (Port-Par) (3,400; 90- $1.25) — “Alexander The Great" mg week. ' Hall held Easter stage bill right to “French Cancan" hit a big $16,- final day. “The Swan" (M-G) with 000 opening week at the Fine Arts, new stageshow opens tomorrow “Madam Butterfly” opened Monday (Thurs.). at the Baronet, another arty house. Zt — nicAfliiuw xnc wcrtL -* ~“r„***,■*•'.Rivoli (UAT) (1,545; $1.25-$3)— ?Mi wSrrn1Hr!™^ (UAK Modest $9,000 or near. Last “Lovers and Lollipops" landed a “Oklahoma" -(Magna) (28th wk). £ “TWV w e . ek . "Killer Is Loose" (UA) and smooth $12,000 on initial round at Current week finishing * ‘ Estimates for This Week Christie, Hyland. (Rank) (877; 87.000. Last week, subsequent- 1.357; 75-$l)—“Ladykillers" (Cont) rua * , ^4th wk). Still socko $10,000. Last Grand (Nomikos) (1,206; 98- week, $12,606 $ 1 2o)-“F o rb i dd e n.Planet" (M-G) circle, Towne (Taylor) (750; 693: and , Dax of Fury” (U (2d Wk). 60-$l)—“Georgie" (IFD) (4t.h wk). Sock $15,000. -Last week. $16,000. Hen $6,000. Last week, $7,000. .. Loop (Telem’t) (606; 90:$1.25)-— Colony. Danforth. Fairla^vn. “Timetable” (UA), $5,800. ‘Suit’Hep $16,009, St. Loo; ‘Swan’ 12G the Normandie. (Wed.) looks like fast $25,500. The St. Louis, April 24. “Man in Gray Flannel Suit" with 2 7th week was $26,000. Continues, iceshow is heading tor great $89,- Roxy lNat *i Th.) (5,717; 65-$2.40) 000 m second session at the Roxy. M an in Gray Flannel Suit" •Ladykillers continued _ m .the (20 th) with iceshow onstage (2d chips with a big $8,300 in ninth wk ) 1 * 0 und finishing tomor- week at the Sutton, and looks to row (Thurs.) is heading for great stay around for a month or two $89,000. First week was $116,000. longer. Stays on, likely for three rounds “Serenade with Easter stage- longer show likelv will land an okay $125,- stat g ( Loew * s) f 3> 4 5 0; -78-$1.75)— . ln TT ses* 10 !! at the ^Miracle in Rain", (WB) (4th-final Music Hall. The Hall kept its com- wk ) Going only 6 days in final Meet Me m Las Vegas ’ (M-G). Humber. Odeon (Rank (839; 1.330; Combo of over-emphasis of tele plete Easter stage bill right round with li£?ht $ 8 ,000 probable. we A., So ^ 1-204; 2,318: 60-$l)—“Gold- radl ° and newspaper bally and through to the end “The Swan xhird full week was $9,000. “God- “South (BV) (reissue) (4th wk), Arm" (TTA) (2d wk) Wham coverage of Grace Kelly nup- replaces tomorrow (Thurs.). -iia” (T nHiP) m-.Pn5 FHrfav ( 27 ) , y /tt o owi con »ou,uuu ro mgnt -turnaway diz, witn Odedh grabbing major $16,000. Sr . £t h La»t week. $40,000. _ . _ . en Arm" (UA) (2d wk). .. Wham coverage of Grace Kelly nup- $30,000 to night turnaway biz, with ,V a jf s natives cool. Result is wk). Sturdy $27,500. Last week, $27.000., Monroe (Indie) (1,600;. 67-87)— (Continued on page 171 isf week, $40,000. ’ ' LoewTs despite neat bally. Open- Downtown, Grlendale. Scarboro, baseball season also bem£ overage of Grace Kelly nup- replaces tomorrow (Thurs.). ials left natives cool. Result is “Alexander the Great" still is The Swan" is rated only mild at very much in the chips with $30,- repiaces tomorrow iinurs.). . z il)a" (Indie) opens Friday (27). Alexander the Great still is Siitton (B&B) (561; $1-$1.80)— m “ ch l n J he chl P’!u W1 Jf $ -?°i" “Ladykillers” (Cont.) (10th wk). 000 in fouith stanza at the Capitol. Ninth round ended Monday (23) “Cnnoneror” shanes nice $22,000 _ _ po onn _< 1.0 nnn State, Westwood (Taylor) (1.059.;' lor slo ' v down ol turastile 995; 694; 696: 994: 40-75)—"Bock ? ct ,™ ty r e ‘' ‘^, e f end - ^ mg of baseball season also being “Conqueror” shgpes nice $22,000 was r0lLS i ng $8 300 after $9 000 in blamed for slow down of turnstile for same week at the Criterion. o tav I' indefinitelv ' activity over the weekend. “Man “Creature Walks Among Us” Trans-Lirx 52nd St (T-L) (540* 'Swan’ Rousmg $28>000, D.C.; Tali’ Boffo 13G, a, 8 o: SET <n 1 9 «|. 101/1 1-556; 60-81)—“Come Next Spring" slon * Serenade Nice 13 tG (Rep> - Mild ' $ 8 ' 500 * L&st week * Esl 10 2U Greht Waltz" (M-G) (2d wk) (re- Ambi Washington, April 24. issue), $8,000; ' $2.40)— solid newcomers are boost- * Imperial (FP). (3.344; 60-$1.10)— (62d wl unstem b.o. well above last “Court Jester” (Par). Turnaway $16,600. + Ar\l d 1 a«Ia1 O_II. A A ■» A « X.AA AAA- « - ‘ Washington, April 24. Two solid newcomers are boost¬ ing mainstem b.o. well above last Around Clock" (Col) and perado" (Col). Big $17,500. in Gray Flannel Suit" looms stand-* moves into the Globe tomorrow k 0 t ac* ou t with a solid take at the St. J - ,c * .. T.miic “rinorama Wnli/laTr ” x.uuis Cinerama Holiday,” wheeV “Threshold of Space.’ ed last night (T ues.) was fine $5,000 mg into last stanza, is down from Oklahoma looks to get a smart Tke sev enth was $5 300 “Gaby" previous round. “Touch and* Go" $25,£00 in current (28th) round at (]\t-G) opens with benefit show still is fine in second Pageant ses- the Rivoli. “Jubal” opened yester- njgfit 0 f ]y[ ay 9 sion. day JTues.) at the Mayfair. “God- vict oria (City Inv.) d.060; 50-$2) Estimates for This Week zdla ** preems at the State Friday —“Man Who Never Was" (20th) AmhaccaHm- nv.Hip) (i 4 nn. on. Final (6 days) week of Mir- (4t u wk) Third stanza ended Mon- ing into last stanza, is down from $1-$1.50)—“Doctor at Sea" (Rep) (9th v/k). The eighth session end¬ ed last night (Tues.) was fine $5,000 The seventh was $5,300. “Gaby" Estimates for This Week Ambassador (Indie) (1,400; $1.20- Victoria (City Inv.) Q.060; 50-$2) —“Man Who Never Was" (20th) (4th wk). Third stanza ended Mon¬ week’s tepid level. “The Swan" at trade for sock $20,000^ Last week, l&ooVthU house W ''Ma°n a Who lively $42,000 after <6|dwk). Nice $ 10 ,000. Lastweek, Loew's Capitol, though far from, boffo hopes, is still well above av¬ erage. “Serenade” looms fair in “Carousel" (20th) (4th^ wk), at $1- “Threshold Of Space" (20th) and $1.50 scale* $9,000. “Come Next Spring" (Col). Qpehed third session at the Victoria, pic now being in fourth week. Estimates for Thife Week International (Taylor) (557; $1- today (Tues.). Last 'week, “Any- Astor -(City Inv.) (1,300; 75-$2) . “Harder They Fall" at $1.75)—“Richard III" (IFD> ’ (8th thing Goes’’’ ’ (Par) and Warner (Cinerama Prod.) (1,600; $1.20-$3.50) — “7 Wonders of World" (Indie). First regular full week ended Saturday night (21) hit record here fgor non-holiday week vj r/ -v rr t —. — niuirtru nx uru; \om uimg uucb auu nwac w iV * lth s H ® ock - ' "Creature wk). Oke $3,500. Last week, Murder Me" (Indie), fair $13,500. Walks Among Us’’ and “Price of $4,500. , - Loew’s -(Loew) (3,172; 50-85) — rear at Columbia looms good. Loew’s (Loew> (2,096; 60-$l)— “The Swan" (M-G). Mild $12,000. Man in Gray Flannel Suit" con- “Forbidden Planet" (M-G). Very Last week, “Forbidden Planet" ;* nu ®?J me m f °urth stanza at Pal- big $17,000. Last week. ‘-'Chr To- (M-G) and “Storm Fear" (UA), ace. cinerama Holiday” still skims morrow" (M-G) (3d wk), $12,000 $13,000. the cream from tourist trade in at $1.25 top. Missouri (F&M) (3,500; 51-75)— 2bth l ta “ za at fbe Warner; Shea’s (FP) . (2,375: 60-$l)— “Body Snatchers" (AA) and “Atom- m il tes Weck ‘‘Scarlet Hour" (Par). Light $T.500. ic Man" (AA) (2d wk). Weak Ambassador (SW) (1,490; 75-$l) Last week. “Anything; Goes" (Par) $3,500 after $5,500 teeoff stanza. — Seronarfp” WR T?o4a enn tOA AAA W _<_/V ti cnn. CA oei Meet Me in Las Vegas” (M-G) at $62,200. Initial four days end- Last week, Murder Me" (Indie), fair $13,500. (7th wk). Sixth stanza ended last ed the previous Saturday (14) was , - Loew’s -(Loew) (3,172; 50-85) — night (Tues.) held with fancy $15,- $38,400, full capacity of house. Now )6; 60-$l)— “The Swan" (M-G). Mild $12,000. 000 or close. Fifth was .$18,000. in second full week, started Sun- J-G). Very Last week, “Forbidden Planet" - Baronet (Reade) (430; $1.25- day (22), with seats selling.months Storm Fear" (UA), $1.50)—“Madam Butterfly" (IFE). in advance. Opened Monday. In ahead, World (Times Films) (385; $1- turn Don Camillo" (IFE) (4th wk) r $1.50)—“Last 10 Days” (Col) (3d okC' $3,200 after $3,900 in third. Second week ended yester- “Serenade” (WB). Fair $5,500. (3d wk), -$8,000. Capitol (Loew’s) (4,820; $l-$2.50) day (Tues.) was lofty $5,000, after —“Alexander the Great” (UA) $7,000 opener. Continues. Last week, “Miracle’in Bain" (WBj] $4.o00. Orpheum (Loew) (1,600; 50-85)— (4th wk). This week winding to- Uptown (Loew) (2,745; 75-$1.25) “Lawless Street" (Col) and “Let’s dqy (Wed.) looks like fine $30,000 “Cry Tomorrow’” (M-G) (4th wk). Make Up" (A). Drab $4,000. Last or near. Third was $35,006. Con- ill big at $16,606. Last week, week, “Alexander Great” (UA) tinues. me. (m.o.), $6,500. Bijou (Lopert) (603; $1.50-$1.80) «<^F ai ^ to1 ( Loew) (3,434; 75-$l)— Still big at $10,000. The Swan" (M-G). Not blockbuster same. anticipatecUbut still lively at $ 28 ,- . -^-—_ ‘SWAN'LUSB $10,000, .tEnuy 6G Price of Fear" (U). Pl’easing Louisville |L500. Last week, “Backlash" (U), Biz is on slow side vJOOO. i houses this week. Ne (m.o.), $6,500. Bijou (Lopert) (603; $1.50-$1.80) Pageant (St. L. Amus.) (1,000; —“Richard III" (Indie) (7th wk). 51-90)—“Touch And Go" (U) (2d The sixth round finished Sunday wk). Fine $2,500 following. $3,000 (22) was. lusty $9,000. Fifth week ‘Swan’ Nice $15,000 In Cincy; ‘Backlash’ Fancy 7G,‘Suit’Big 11G, 2d Cincinnati, April 24. “The Swan," a smoothie at the i 1 , 1 ^ of Fear" (U). Pleasing Louisville, April 24. wk). Nice $2,000 after $2,500 I ’fD* Last week, “Backlash" (U), I Biz is on slow side at downtown second session. I houses this week. New product at st. Louis (St. L. Amus:) (4,000; Dupont (Lopert) (372; 75-$1.10) Tthe Mary Anderson, Mario Lanza’s 51-90) — “Man In Gray Flannel T 7 Ba Bet of Romeo an# Juliet"^Iir- “Serenade" is hot so big; “Kettles Suit" (20th). Solid $16,000. Last opener. was. $11,000. • Cincinnati, April 24. Richmond (St. L. Amus.} (400; Criterion (Moss) (1,706; 75- “The Swan," a smoothie at the $1.16)—“Doctor At Sea" (Rep) (3d $2.20) — “Conqueror" (RKO) (4th flagship Albee, is gliding to the wik). Nice $2,000 after $2,500 wk). Current session ending to- downtown lead this frame. Of the second session. morrow (Thurs,) is heading for other newcomers, “Man Who Never •St. Louis (St. L. Amus:) (4,000; staunch $22,000. Third was $27,- Was" is fairish. “Backlash" shapes 51-90) — “Man In Gray Flannel 006. Stays again. fancy at the Grand. Solid is hold- r e ‘ ^d wk). So-so $3,060 after In Ozarks” shapes fine at the Ken- week, “Carousel" (20th) (2d wk), 9‘i.000 last week. Stays. I tn/»w Qfon/iAiif 4e of ra» -a . — - . . tucky. Standout is “Swan" at the $11,500. . --* —, ---- -- -- - «‘ir s fR KO) (1,939; 75-$U— State with the town's leader, at an- Shady Oak (St. L. Amus.) (800; was big. $16,000. Holding at this strength in 44th week at Capitol. tionnA 1 " Fall" (Col). *Sock ticipated $10,006. $1.10)—“Tempest In Flesh" (Indie) pace. Estimates for This Week 006. Stays again. fancy at the Grand. Solid is hold-. Fine Arts (Davis) (468; 90-$1.80) over of “Man in Gray Flannel —“French-CanCan" (UMPO) (2d Suit" in second round at Keith's, wk)-. First week ended Sunday (22) “Cinerama Holiday" is retaining ’ii 0, , a ? d sta yS‘ Last week, 500 leSheU Heroes " (Col) (2d wk '* $1.10)—“Tempest In Flesh" (Indie) pace, Estimates for This Week (2d wk). Fqt $2,500 after $3,000 Brown (Fourth AVe). (United Ar- opening frame, tists) (1,000; 75-$1.25)—“Carousel" - Globe (Brandt) (1,500; 70-$1.50) “Threshold of Space" (20th) Estimates for This Week Albee (RKO) (3,100; 84-$1.16)— “The Swan" (M-G). Good $15,000 ‘Alexander’ Great 11G, Seattle; ‘Swan’ Slow 7G (4th-final wk). Current round end- or near; Last week, “Miracle in ing today (Wed.) is headed for Rain" (WB), $8,500. modest $5,500 after $7,000 in third (Ohio Cinema Corp.) 1 st week, “Creature Among Us" Seattle, April 24. “Touch and Go" (U) (6th wk). D and “Price Of Fear” 4 (U), same. Big news here this round is the Fifth session ended Sunday (22) Mary Anderso’n (People’s) (l,Dt)Q; great week being turned in by was r/i $4,000 after $4,500 in 1-85^“Serenade" (WB).- Mario “Alexander the.Great" at the Mu- fourth week. “My 7 Sins" (Indie) week. “Creature Walks Among (1,376; $1.20-$2.65) — “Cinerama Us" (U) opens tomorrow (Thurs.). Holiday" (Indie) (44th wk). Looks Guild (Guild) (450* $1-$1.75)— hefty $17,500 after $17,000 last “Touch and Go" (U) (6th wk). week, with out-of-town groups in- Mctropolitart (SW) (1,200; 75.-$!) (20th) (3d wk). Tall $3,500. Last ‘II IIP ing today (Wed.) is headed for Rain" (WB), $8,500.' r~ Serenade" (WB). Nice $8,000. week, (2d wk),' $6,000. AlCXADuCr lirCHl llu, modest $5,500 after $7,000 in third Capitol (Ohio Cinema Corp.) w eek , “Miracle in Rain« I (WB;., Kentucky (Switow)*(r,100: 55-85) n ,n 9 hi nn week. “Creature Walks Among (1,376; $1.20-$2.65) — “Cinerama —“Kettles lit Ozarks" (U) and SpatHf** SwdD SlflW /li Us" (U) opens tomorrow (Thurs.). Holiday" (Indie) (44th wk). Looks •‘n£ ala . ce (Loe w) (2,360; 85-$l,25)— “Square Jungle" (U).' Fine $6,000. uirnu uwn Guild (Guild) (450 . $i-$i.75)— hefty $17,500 after $17,000 last (iii \ n Gra y Flannel Suit" (20th) Last week, “Creature Among Us" Seattle, April 24. “Touch and Go" (U) (6th wk). week, with out-of-town groups in- «i 9 aaa ' Soing strong with (U) and “Price Of Fear” 4 (U), same. Big news here this round is the Fifth session ended Sunday (22) creasing. Wnii a ^ ter $23,000 last. week. Mary Andeesop (People’s) (l,Dt)0; great week being turned in by was r/i $4,000 after $4,500 in Grand (RKO) (1,400; 84-$I)— ■^ip* ‘ 55-85)—“Serenade" (WB).- Mario “Alexander the.Great" at the Mu- fourth week. ‘-‘My 7 Sins" (Indie) “Backlash" (U) and “Red Sun- tiortl «5K e (Lopert) 4456; $1- Lanza lacking in b;o. pull here, so sic Hall. Almost as newsworthy is opens May 1. Pic formerly was down” (U). Okay $7,000. Last week, U YT, RiGhardi ■Kt”' dndie) C6th only $5,000 16om& Last week, the dismal disappointment of called “My 7 Daughters." “I’ll Cry Tomorrow” (M-G) (5th after $5*006 last “Steel Jungle" (WB) and “River “The Swan" at Orpheum. Figured 'Mayfair (Brandt)' (1,736; 79- wk), at 84c-$1.25 scale, $5,000.. > ee*r stays on. - Changes*’ (WB). same. ' here that too much was expected, $1.80) — “Jubal" (Col). Opened Keith’s (Shor) (1,500; 75-$1.25)— ^ vvarncr (SW). (1,306;, $L20-$2.40) Rialto) (Fourth ‘Avenue) (3,000: and also that the public was fed yesterday (Tues.). In ahead, “Pat- “Man in Gray Flannel Suit" (20th). (9Rtu ln rf n ^. BToIjdfty’* * <In die) 55-85)—“Conqueror" (RKO) (2d up. on news about Grace Kelly, terns" (UA) (5th wk), dipped to (2d wk). Swell $11,000 after $14,- nnft ■L Last week* wk). Big, $9,000 after initial week’s “Man in Gray Flannel Suit" still lean $6,000. Fourth week was .5G0 bow. Holds for third. 9*iu,uuo. Holding. aiKafn. $15,000. * y is fine in third Paramount stanza. $8,200. Palace (RKO) (2,600; 75-S1.10) ^ ( T-L) (JKOQ; flOrJl^) 1 — State (United Artists) (3,000; 55- Estimates, for This Week Normandie (Trans-Lux) (592; 95- —“Man Who Never Was" (20th). S') non c (16th wk). Fine 85)—“Swan" (M-G) (20th). Nice; Blue Mouse (Hamrick; 800; 90- $1.80) —" “Lovers and Lollipos” Fair $9,000. Last week, “Meet Me Slhnnn Sta ? s ove ^' Last week, $10,000. Last week, “Timetable” . $1.25) — ‘‘Cry Tomorrow" (M-G) (T-L). First week ended yesterday in Las Vegas" (M-G),. at 75c-$«S25 ' uu * .Ijpblj and “Jubal" (Col), $9*O0(L J (Continued on page 17) (Tues.) was smooth $12,000 or scale,. $14,5Q0. ssion ended Sunday (22) creasing. 4 $4,000 after $4,500 in Grand (RKO) (1,400; 84-$I)— /eek. ‘-‘My 7 Sins" (Indie! “Backlash" (U) and “Red Sun- lay 1. Pic formerly was down” (U). Okay $7,000. Last week, My 7 Daughters." “I’ll Cry Tomorrow” (M-G) (5th ir (Brandt)' (1,736; 79- wk), at 84c-$1.25 scale, $5,000.. - “Jubal" (Col). Opened Keith’s (Shor) (1,500; 75-$1.25)— y (Tues.). In ahead, “Pat- “Man in Gray Flannel Suit" (20th) (