Variety (June 1956)

Record Details:

Title:
Variety
Date:
June 1956
Publisher:
Variety Inc.
Volume:
Variety (June 1956)
Leaf #:
000104
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, June 13, 1956 P&RIETY 41 These weekend advertisers on MONITOR made billion commercial home impressions during MONITOR’S first year. Allis-Chalmers Allstate Insurance American Motors American Oil American Tobacco John Andre Charles Antell Arlington Towers Barbasol Bell Telephone Hazel Bishop Bristol-Myers Buick Carter Products Chesebrough-Ponds Chevrolet Dodge Collier’s Cowles Magazines David 0. Doniger Ford General Electric B. F. Goodrich Billy Graham Evangelistic Assoc. Greyhound Gruen Watch Hall Brothers House of Thomas Kiplinger-Washington Agency Mack Trucks Miles.Laboratories Miller Brewing Morton Salt Mutual of Omaha Mytinger and Casselberry ' - Olin-Mathieson Philip Morris Quaker State Oil RCA Reader’s Digest R. J. Reynolds Sawyer’s View-Master Scripto Sea n’ Ski Socony-Mobiloil Warner-Lambert Western Union Whitehouse J. B. Williams Woman’s Home Companion Starting its- 2nd year, MONITOR will have on the air ten new advertisers never before on NBC Radio. MONITOR is stimulating the entire industry to new entertainment patterns. "4, "i /4P Even more exciting things | will be happening on MONITOR in the coming year- for audience, for advertisers, for you...on the NBC RADIO NETWORK High impact, low cost— MONITOR can deliver your sales messages for as little as 29/ per thousand impressions. y.-.w.v-v.