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Ifou can't do it the easy way! Some things we have learned from our lO years of experience that have proved profitable to us—AND TO OUR CLIENTS E very successful businessman, we suppose, likei to think he “got there” by hard work—and usually he did. We feel that way ourselves. We’re ten years old, and we probably have a right to view our first decade as a j>retty successful one. But when we look back, we can’t find anything sen¬ sational in our performance. No fireworks. Just an awful lot of hard work. And some surprising results. We tooled up for it Back in 1946, SSC&B was founded to meet a post¬ war need for experience, special knowledge, and hard work in the coming battle for packaged goods sales. ' Our new agency was deliberately staffed with men of wide experience and outstanding ability in this highly competitive field. Men, you might say, who were hardened by “the discipline of the depression/* Also by design, it included some of the country’s top-flight specialists in television—a still-experimental medium that was foreseen as a new, powerful selling force of the future. It has paid off—double The chart above shows how an advertising agency founded on such ideas, and blessed with able clients and fine products, can prosper. But—more interesting to you—it shows how our clients have prospered too. For, of our total 36 million dollar billing today, more than 20 million is increased billing from eight of our earliest clients, based on increased sales. And all eight of these clients are in fields so strongly competitive that sound, hard-selling copy is almost a must for survival—cigarettes, soaps, proprietaries, foods and other grocery tod drugstore items. Some things we’ve learned These toe supposed to be lush times. But competition in many fields is just as tough as ever—or tougher than ever. The battle is still going on, and experienced adver¬ tisers are not being fooled by what may look like easygoing. They know that, even with volume bulging, it is easy to lose competitive position. They know that new product developments can badly damage a beautiful consumer franchise almost overnight. And that a relaxed attitude toward advertising, sell¬ ing and product improvement can be an invitation to disaster. How we may help If you are such an advertiser, you might be interested in hearing how we operate under today’s special com¬ petitive conditions. How, for example, we have helped clients launch new products in brutally competitive fields. How we have helped “fenced in” products break out of local markets into broader, richer territory. How we have helped fine products, that somehow had dropped behind the field, regain leadership. Success in jobs like those does not come easy. It all adds up to hard work. But that’s what we like here at SSC&B. Because we’re used to it and are geared up to it. And because we’ve found that it gives an advertis¬ ing agency its best chance to grow — along with its clients. Sullivan, Stauffer, Colwell & Bayles, Inc. 477 MADISON AVENUE, NEW YORK 22 PHONE: MURRAY HILL 8-1600