Variety (August 1956)

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Wednesday, August 15, 1956 P'SfjlETY 19 HOT FROM HOLLYWOOD! EYE-WITNESS REPORT FROM THE M-G-M AD MAN! mm "HIGH SOCIETY”! I was there when the World Premiere engagement of Sol C. Siegel’s production starring Bing Crosby, Grace Kelly, Frank Sinatra and Louis “Satchmo” Armstrong, started the nationwide box-office fireworks now blazing across the nation. At press time, biggest first 4 days of all time at Music Hall, N. Y. Every new opening sensa¬ tional! Every continued engagement a wow! TEA AND SYMPATHY”! I was there in Projection Room “A” for the special public-relations screening that confirmed trade forecasts of a box-office blockbuster. The stage hit, with its original stars Deborah Kerr and John Kerr, is now a mighty screen attraction. Big campaign in magazines, news¬ papers, radio, TV—the works! tMrh "RAINTREE COUNTY"! I was there on Stage 16 when they showed seven amazing reels of this great production starring Montgomery Clift, Elizabeth Taylor and v Eva Marie Saint. Filmed in M-G-M’s new and revolutionary Camera 65 process, with the top budget in the studio’s domestic production history, it will rank among the most important films in screen annals. The scope pf the book’s Civil War back¬ ground endows it with the nostalgic bigness of “Gone With The Wind.” "THE OPPOSITE SEX” I was there at the Picwood Theatre when this star- studded entertainment rocked a packed and enthusiastic house at a sneak preview. From the first inan-trslp to the last hair-pull they roared at this “low-down on dames —with music.” The dames: June Allyson, Joan Collins, Dolores Gray, Ann Sheridan, Ann. Miller. The guys: Leslie Nielsen, Jeff Richards, It’s a top money show. "THE POWER AND THE PRIZE”! I was there at the Encino Theatre when this exciting picture launched the first really great new box-office name, Elisabeth Mueller. A Continental star, beautiful, exciting, she is destined to join the Garbos and Bergmans in the screen Hall of Fame. Co-starred with Robert Taylor, Burl Ives, Charles Coburn, Sir Cedric Hardwicke, Mary Astor and Nicola Michaels. "JULIE”! I was there in Projection Room 1 for the first breath¬ taking Studio showing of this Arwin Production which takes its place among the industry’s triumphs of SUS¬ PENSE! Doris Day, Louis Jourdan, Barry Sullivan and Frank Lovejoy keep you in a state of delirious tension from Main Title to the nail-biting End as Julie flees from a honeymoon of terror. OF EAGLES”! I was there to see a future Big One take off into produc¬ tion starring John Wayne in a box-office-perfect role, with John Ford directing a sure-fire and spectacular story. THE WIN< DESIGNING WOMAN”! I was there! to hear the magnitude of this big-time show as it was being readied for production with Gregory Peck and Lauren Bacall starring. It will be made here and abroad, with no holds and no expenses barred. IHOT! SOMETHING OF VALUE”! I was there to see the first pulsating footage flown in from East Africa where Rock Hudson, Dana Wynter and Wendy Hiller are starring in this King-size picturiza- tion of the explosive best-seller. WOT!} PRODUCTION IN HIGH! I was there to see the blue-print of accelerated activity spring to life, following the Studio announcement of twelve M-G-M pictures, an average of three a month, scheduled for production during a period of sixteen weeks. M-G-M! HOTTEST STUDIO IN STUDIOLAND!