Variety (November 1956)

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PfiKnsf'Y Wednesday, November 21, 1956 35 HERE ARE JUST A FEW OF THE REVIEWS: ". . ‘. television 1 rose to its greatest heights_of.achieve- ment.,. color television’s shining hour”. ALDINE R. BIRD, BALTIMORE NEWS-POST ”,.. spritely, heart-warming, original. .. must have struck a responsive chord with all viewers except those cynical, hard-bitten souls who refuse to acknowledge the fact that they were once children ... the finest original score we have heard on TV”. HOLLYWOOD REPORTER "It was 90 minutes of high pleasure, a joy in every respect. It was a rare moment in television... a mag¬ nificent job which I hope NBC will repeat again and again”. jay nelson tuck, new york post ”... a towering beacon in the development of tele¬ vision entertainment... irresistibly charming, beauti¬ fully presented...” BOB WILLIAMS, PHILA. EVENING BULLETIN w ... thoroughly captivating entertainment... we sat entranced...” nick kenny, new york mirror "Hooray for 'Jack*... the first really successful musi¬ cal written especially for TV”. WIN FANNING, PITTSBURGH POST-GAZETTE "pure joy. . . good enough for NBC to place in its expanding repertoire of kid classics”. SID SHALIT, NEW YORK DAILY NEWS " Troducers’ Showcase*... crammed more charm and professionalism into ninety minutes than has been seen on TV in many a day”. MARIE TORRE, NEW YORK HERALD TRIBUNE " 'Jack* os a TV musical is a worthy successor to 'Peter Pan*... it is a timely commentary on whatever it is that man lives and fights for”. JOHN FINK, CHICAGO TRIBUNE e.t AND THERE ARE MANY, MANY MORE. \ HIGHEST BEANSTALK IN HISTORY Live television is better than,,ever! An estimated 55 million Americans proved it last Monday, evening when they tuned in "Jack and the Beanstalk” in Color and black-and-white on Producers * Showcase over NBC. This was the largest audience to watch a 90-minute show in tfye his - lory of television. It attracted a 75% greater audience than the aver¬ age of the three competing half-hour shows* on the second network. Not since the two memorable two-hour Producers’ Showcase pro¬ ductions if: ftfary Martin’s "Peter Pan” has sheer enchantment held so vast an audience spellbound. "Jack and the Beanstalk” was an authentic television original—a triumph of bold, creative, live programming. It demonstrated once again television’s unique ability to capture a nation’s interest and attention through one show on one network. "Jack and the Beanstalk” was another NBC landmark in the development of live television. It was what people have come to expect from the network which introduced the 90-minute Spectacu¬ lar, and is now the only one to continue this dynamic program form. NBC TELEVISION a urvlet oj *Bums and Allen, Arthur Godfrey "j Talent Scouts, I Love Lucy