Variety (December 1956)

Wednesday* December '5, 1956 PICTURE CROSSES Tender 28G, ‘Moon Mighty 35G, 2d Chicago, *Dec. 4, 4- Loop hiz is tapering off some¬ what this session with only one big opener, although holdovers are maintaining a satisfactory pace. “Julie” shapes smash $25,000 for United Artists- Theatre opener. “Reprisal’.' and , “White. Squaw” double bill at Monroe looks strong $6,500. ^‘SeVen Little Sins” at World is hot $5,000, * “Ten Commandments” is still the standard beater at the McVick- ers, preselling in second to another -capacity session. Relying on teen¬ ers, “Love Me Tender” is not so strong at Oriental, also in second. _ “Teahouse of August Moon” still “ is smash in second stanza at the { Woods. “Attack” exits State-Lake I with a strong take. “Giant” is still powerful in its sixth Chicago week. “Cinerama Holiday” is running great at the Palace in 76th round. Estimates for . This Week Carnegie (H&E Balaban) (480; 95)—“Fruits of Summer” (Indie) (2d wk). Fast $4,000. Last week, $5,700. , Estimates Are Net Film gross estimates as re¬ ported herewith from the vari¬ ous key, cities, are' net; i;e., without usual tax. Distrib¬ utors share on net take, when playing percentage, hence the estimated figures are net in¬ come. . The"* parenthetic admission prices, however, as indicated, include the U. S. amusement tax. Commandments’ Wham 25G, Clere. ■ ■ ~ -4 ££«£.• Teahouse’ Hot 165G, ‘Giant’ GOG, 9th, and Elvis Presley’s “Love Me Ten- ' * 7 der” is providing the big news at //« « 9 mA n , nrkA SSpSKIS Commandments, 80 Days at SRO flagship, to join “The Robe” as the . . ... ,, m v . only film to play that long at this Broadway film theatres arO ex- $2>—‘Xove Me Tender” (20th) (3d house Meanwhile,, the Presley periencing the usual ^post-holiday wk). Current week winding up to- fans are strancelv AWOL at the slump in the current stanza. Be- day (Wed.) looks to reach mild Omaha for “Tender” and it mav sides the expected dip after $26,000.' Second, including Thariks- hot even go two weeks. “Julie” is Thanksgiving Day week, the de- giving holiday, $40,000. Stays a slumbinc in second round at the luxe houses are starting to feel fourth. “Wrong Man (WB) due in State the effects of early Christmas next but not until near Dec. 25. Estimates for This Week shopping. Accelerating the down- Paris (Pathe Cinema) (568; 90- n nnA-Srom beat is the absence of much new '$1.80)—“Silent World” (Col) (11th product wk>. Tenth round ended Sunday “rrXri ?!Jn Despite all adverse factors, the (2) was fine $6,800. Ninth week ? Music Hall, with its Xmas stage- was $10,000. S ? Dark We”’ |5 0W ,?? d ‘T eah ? use : of August Radio City Music Hall (Rocke- (Col) bP - A ° K W D Moon,” is soaring to a smash $165,- fellers) (6,200; 95-$2.85) — “Tea- Omaha^ristates) (2 000* 75-90) ^Long lines every day solar, hous^-of August Moon” (M-G)-and (2fhh> Verv of cour se. has brought some turn- annual Christmas jstageshow. First —“Love Me Tender” (2Gth> Verv annual unnsimas jstagesnow. Jbirst disaDDointinelS 000 Last week f^ays aiding nearby houses. Al- session winding today (Wed.) looks “Friendlv-Persuasion” (AA) (2d though ^opening a bit earlier than to soar to sock $165,000. Holds, Wkv? 7 nnn Persuasion (AA> (2d usual this, year, advance reserved naturally, and through year-end Ornheum (Tristates) (2 890- 90- seat sale plainly indicates that the holidays. Inahead, “FriendlyPer- SlM^cSanr (WB) (4th° wk°) feW da S- h ? s * bee . n . ta Jf. n suasion” (AA) and stageshow (4th eonn/v care o£ b y P ubllc interest in this w k), $130,000. Slimming to $9,000, still solid for annua i Christmas show. r rv m Wham ZMj, Ueve. ^^sssysas $60,000 y on engagement, - terrific, being currently in its^ eighth week ending next Friday (7) looks capac- Cleveland, Dec. 4, Last week $12 500 at the Roxy. It s headed for a nice |ty $35,000, using 10 shows, since With one-month blackout lifted State (Goldberg)’ (860; .75-90)— $60,000 and goes a ninth round. no extra matinees. Sixth week, by three labor-hit newspapers and “Julie” (M-G) (2d wk). Down to “Ten Commandments still is also sans extra shows, was same. .1 « « I I 4 « « * * * ... ▲ , — ... _ _ V 1 Jl I1L. .AM.Aktvt Vk(S flflfl in C*oirr< An m/1 a£ Chicago (B&K) (3,900; 98-$ 1.80) I the publications back in operation $4,000 and bows out. Last week, holding with capacity $56,000 in Stays on indef, with seats being _“Giant” (WB) (6th wk). Fancy again, mainstem houses are perk- $6,500. $38,000. Last week, $48,000. *ng up. Such a setup enabled “This Grand (Indie) (1,200; 98-$1.25>— Is Cinerama” to hold at a giant ’ “Distant Drums” (WB) and “Dal- figure m third Palace round, just fk » las” (WB) (reissues). Fine $10,000. a step behind the second week’s llpll Last week, “Rack” (M-G) and take. Same is true of “Ten Com- 1/lrll “Naked Hills” (AA) (2d wk), $6,500. mandments ” which is only a Loop (Telem’t) (606; 90-$1.25)— couple of thousand dollars behind “Secrets of Life” (BV) <4.th wk). second week’s total, landing a \ Nice 87,500. Last week, $8A00. terrific take in third Ohio Theatre |D' McVlckers (JL&S) (1,580; $1.25- round. “Oklahoma” is soaring to $3.30) —, “Ten Commandments” a lively total in fourth Stillman , (Par) (2d wk). Full house at $48,- stanza. /‘Back From Eternity” Holdovers are commum* 000. Last week. same. _ _ looks only light openmg week at hence an0 ? h “ ' goodweek DeMille Mighty $31,009 in 2d, Det. Detroit, Dec. 4. Holdovers are continuing strong; present session, the fourth, which sold to January, winds up tomorrow (Thurs.). Plaza (Brecher) (525; $1.50-$2)— "Julie” looks to hit a nice $20,- “Lust For Life” (M-G) (12th wk). 000 in second session at the State. The 11th round ending Monday (3) “Solid Gold Cadillac” continues was so ii d $12,000. The 10th was champ longrun straight-film, with $13,600. a bright $17,500 for sixth round Roxy (Nat’l. Th.) (5,717; $1.23-, at the Victoria. It stays on, with $2.50)—“Giant” (WB) with stage- “Baby Doll” set to preem the night show (8th wk). Present stanza of Dec. 18. “Around World in 80 finishing today (Wed.) looks like Days” looks to hold at capacity nice $60,000. Seventh week was $35,000 in present (7th) week at $98,500, helped by holiday week- the Rivoli, playing 10 shows. end. .. Goes a ninth week, which “Seven Wonders of World now enables Roxy to preem “Anastasia” ~ Monroe '(Indie/^T.OOO; 67-87)— State. ’ ” “ ~ DrosnVfnr dint hmfL tr? in 35 th session, held at great $42,- (20th) on night of Dec. 13. Pic with ••Reprisal" (Col) and ’'White Estimate, for This Week P 0 „ly two new“? are on top TeenageR, «. -.tag^h ^Tdtv s ( t f|f show opens “> P ubUc • weeC “Pm°tAfrique S f“i) «r?d on^lM) 'wk)' Patarfnd'^Mon^SiMe?’* at r «P ectabl * showing wnn $7,000 State O,oew> (3,450; 78-$1.75)- -Cha, Boom” (Col) (2d wk>, $4,500. l^^if^.ooOakrS.odo Wk> ‘I BSwav^Capito Both“S£ bt- S„£l ght l0r ^ fr * m * at . the Broadway-Capitol. Both are be- Globe. ?5 k 5000° ff t0 $28 '°° 0 ' W (Mverife 0l) $n?(So d 75) - ’ Palace. (Indie) (1184- $125- Last week, “Friendly Persuasion” week total at Madison. Giant shapes to get only mild $17,000 m “Secrets of Life” (BV) (3d wk). $3^0)—'“Cinerama Holiday” (Cine- (AA > (2d wk), $12,000. T? k third round at Capitol while “The First holdover week ended Monday rama) (76th wk). Sock $34,000. Ohio (Loew) (1,244; $1.25-$2.50) lo^kc h f!?Hv Mountain” likewise is sluggish at (3d) was fast $10,200. Initial week, Last week, $32,000. -“Ten Commandments” (Pa?) (3d g about $ 10,000 at the Astor /Rain- $i 6 f 20 0. Roosevelt (B&K) (1,400; 65-95)— wk). Terrific $25,000 after $27,400 of ^World” li SoJKS* ™ ake *’ is due to repiacethelat- Trans-Lux 52d St.(T-L) (540; $1- “Sharkfighters” (UA) and “Huk” in second; took in Thanksgiving Sjf®. . is a *5 « r w - th a preem the n ght pf D $1 ’ 50) ~ La strada < T - L > (21st (UA) ( 2 d wk). Hotsy $16,000. Last weekend. tut m-satn wees at Music mil. 12. _ ^ wk) The 20th session ended Sun- week, $20,000. Palace (S-W) (1485- 8125-82 40' Estimates for This Week “Love Me^ Tender is way off to day (2 ) was lively $8,400. The 19th State-Lake (B&K) <2,400; *98- ”Thiris Cinerama” (Cinerama) Fox (Fox-Detroit) (5,000: 90- a rou nd $26,000, very mdd, at Para- week was 810,600. $1.25) — ‘(Attack” (UA) (2d wk). (3d wk). Giant $30,000. Last week, $1.25)—“Love Me Tender” ( 20 th) mount in third session. r Victoria (City Inv ) (1 060; 50-$2) Fa»r 820,500.) Last week, $35,000. $31,000 and “Desperadoes in Town” (20th) in view of how most product is far- —Solid Gold Cadillac (Col) (7th Surf (H&E Balaban) (685: state (Loew) (3 500* 70-81) — <2d wk). Good $20,000. Last week, mg and will continue to do so un- wk). Sixth stanza completed yester- $1.25)—“Private’s Progress” (DCA* “Back From Eternity” (RKO). $42,000. til nearly Oiristmas day (Tues.) was bright $17,500 or i 5 $oo: k) - Big $5,00 °- Last week> ^sJ&*®b) L 2j eek; " 0ppo ' L1Vely $ 15 '°0 Q - Lastweelc Ul.OOO: ‘‘Re- %g* we^Sd^latu^ay'% Woods (Essaness) ^(1,206; 90- r . . »ia AAA PriS v (p ar) set to preem nigbt of Dec 12. was rousing $42,800. The 33d ses- $1.50) — “Teahouse of August uF 6 <lt dt 518.000. C j n t. T S u ? ‘vS^ ay ^ B a ronet (Reade) ( 4 30; . 8J..25- s i on was $5ij00, which included Moon” (MnG) (2d wk). Smash t > I 19e^AA and ^tah Blame (Col), $1.80)— Snow Was Black (^® n t) three extra matinees two of them $35,000.) Last week, $47,000. IlAI 1 V£r a 1 9J ^ 15 * 000 - < 8 th wk). Seventh s ® s ® 1 _ oP for kids. Stays on indef at this • World (Indie) (430* 98)—“Seven UvIIVCr, I 6 DQ 61 IU 2 U, Lu Madison (UD) (1,900; $1.25-$2.75) Sunday ( 2 ) was good $5,100, Sixth pace. Little Sins” (Kingsley). Rousing Denver, Dec 4. —‘‘Ten Commandments” (Par) (2d was $6,800. 55th St. Playhouse (B-F) (300; $5,000. Last week, “Bullfight” “Giant” is still leading the city wk). Socko $31,000. Last week, Capitol (Loew) (4,820, $l-$2.50) $i.25-$1.50) — “Vitelloni” (API- (Janus) ( 4 th .wk), $3,000. at the Paramount in fourih round, $33,500. ™ fnS (Wed ) ^ nu / } J 7th , wk L round fln - Zicgfeld (Davis) (430; 98)— and staying a fifth. Warner opus Broadway-Capitol (UD) (3,500; This stanza * ending today^ (W.ed.) Mrato. ( 8 } waa faiior “Grand Maneuver” (UMPO) (3d still is great. “Oklahoma” in sev- 90-$l.25)—“Blonde Sinner” (AA) c nnn’°°“RnnHlP of ? 4,800 ‘ Flf i b . was ^J’ 5 , 00 - Week- wk). Sturdy $3,200. Last week, enth session at Tabor is tapering and “Cruel Tower” (AA). Slow Second was $26^000.. Bundle ot days are a blt offish but weekends $4,000. - W to T SS Saturday was ^ of^’ ^ ‘Sex’ Fairish $9,000 In. ph tt ar> Ar $ Jr?uAi a,*., 9 «- Huh Sli^-‘WS«IW «r -a /a. * c. 1 A /1 run. biz generally is slinnincr this ti wu“OW a hnm 9 » f 20 th> ( 5 th $3.30)— len ^ommanamenis IIUD JllQeS. oBl jQlIfl to uupvii 111 dUU ucai ivi iucjr xuui- ^av* Pairicli tQ AAA In round at the Denver. With seven phy” (Par), $14,000. OCa rdiriMl IO- theatres on holdover or extended- United Artists (UA) (1,668; 90- K V . I 1 nr run \ biz generally is slipping this $1.25)—“Oklahoma: (20th) (5th (4th ThS'week'finish- . C.; Giant Lofty 10b, week. wk, v j.i <»p i >ior OJ Estimates for This Week weeks heiie i]a „?riA G ° d for terrific $56,000. Third hit $56,- 4th, Tender lJU. Zd Aladdin (Fox) (1,400; 70-90)— m 9 tEw^7(ii- 0 (2i Hi 500 for usual 14 shows a week plus > " _ > “Secrets of Life” (BV) (4th wk). Ada ^® }i 7 2S ; extra upper-scale matinee. Con- Kansas City, Dec. 4. Thin $3,000.- Last week, $6,000. ““ § ex . (M-G) (3d wk). tinues, with advance continuing Only one new picture at major Centre (FOX) (1 247 - 70-81 25) ° ke $7,000- Last week, $8,500. houses and one newcomer in arty “Friendly Persuasion” (AA) (3d Music Hall (Cinerama Produc- houses, making a' mild week here vvir) Fine 811 000 Last ■ week tions) (1,205; $1.20-$2.65) — ~ Seven currently. Christmas shopping also $14 000 * ’ ’ ' ’ Wonders” (Cinerama) (25th wk). S_ __1_...... _4 T _, _ * . _ __ _ - m_-• J *oa nAA T_4 f>OQ CAA Thin $3,000.- Last week, $6,000. ’ r7“ 0p P^ e ? ex V (M ‘, G) *i 3 ?AA Wl Centre (FOX) (1,247; 70-$1.25)— ° k e $7,000. Last week, $8^500. - * - * - ' - - Music Hall (Cinerama Produc- Hub Slides; ‘Sex’ Solid $19,006,2d, ‘Giant’ Wow 18G,‘Shake’Lusty 23G great. Boston, Dec. 4. Fine Arts (Davis) (468; 9(V$1.80) Pre-Xmas slump is beginning —“Marcelino” (UMPO) (7tn wk). an d many exhibitors are holding Sixth frame completed Monday (3) over their pix from last week. _ -L _CAA 1? IXIU ..... *0 _ I.n. . . 4. 1 n il, currently. Christmas shopping also $ 14 ,000. / A 9 ine T ran ^ a) ( ? 5t i 1 oo?AA Sixth frame completed Monday (3) over their pix from last week is under way in earnest and hurt- Denham (Cockrill) (1,750; .90- Torrid $28,700, Last week, $28,500. was sturdy $7,500. Fifth was $9,- “Shake, Rattle, and Rock” and ing grosses Opposite Sex at $ 1 . 50 )—“War and Peace” ■ (Par) ; 000. Stays. “Runaway Daughters” combo at Midland is fairish. Madame But- (6 tli wk).. Fair $7,000. Last week, <Tl?Nni7P’ UAT Cl if AAA Gh>be (Brandt) (1,500; 70-$1.50) Paramount and Fenway is only a t the Kimo is do ^ n 8 $9,000. iuNl/lllV HU I y* —“Teenage Rebel” (20th) (3d wk). new entry this frame and shapes Giant has tapered off some at Denver (Fox) (2,525; 70-90)— MAnnilTA TtmffTT IP Current round winding tomorrow fancy. Holdovers are holding bet- Paramount in fourth week, but is “Love Me Tender” (20th) and TORONTO. DEMILLE 266 (Thurs.) looks to hit fair $7,000. t er than anticipated. “Giant” is still solid. . Ten<^r “Stagecoach To Fury” (20th) (2d * . Second was $8,000, not quite up to s fjn strong in fifth at Metropolitan, shapes barely good at four Fox w k). Down sharplyW$10,500. Last Toronto, Dec. 4. hopes. “Ten Commandments” is hotsy in Midwest houses in second week. wee k, $24,000. Despite whipped-up newspaper Guild (Guild) (450; $1-$1.75)— third at Astor “Love Me Tender’ Estimates for This Week Esquire (Fox) (742; 70-90)— accounts^ of broken doors by “Magnificent Seven” (Col) (3d wk). is fat i n second at Memorial but Brookside (Fox Midwest) (1*081; “Doctors” (Kingsley). Poor $2,000. screaming teenagers and early First holdover week completed W ay off from opener “Opposite -■75-9 0) —- Scerets of Life” (BV) (3d Last week “Papa, Mama, Maid” morning lineups, no- doors were Sunday (2) was smash $10,500. Se £» looms ro bust in second at Soaa $1*700. Last week, (indie), $2,500. broken for “Love Me Tender at First week was $11,500. State and Orpheum. “Lust for • $2 ^? 0, , I 1 /r,AA rrc aan Orpheum (RKO) (2,600; 70-90)— Shea’s. However the first week Mayfair (Brandt) (1,736; 79- L ife” at Kenmore is breaking Glen (Dickinson) (700; 75-90)— “Death of Scoundrel” (RKO) and shapes big. Of .other newcomers $i.80) — “Oklahoma” (20th) (5th house record in second round. Lucretia Borgia (Indie). Back in “Gunslinger” (ARC). Mild $9,000 “You Can’t Run Away From It w k). C-Scoped version is off to tT his w<w>ir house after a police lawsuit closed or under. Last week, “Sharkfight- is very good in three theatres f a i r $11,000 or near in current f® r ?5 ® it last January. This one is scis- ers” (UA) and “Calling Homicide” while “Back from Eternity” is so-so wee k ending 'tomorrow (Thurs.). Astor (B&O) (1,372; $1.90-82.75 sored version. Good $1,500. -Last (AA), $10,000. at the Imperial. “Ten Command- Fourth was $f4,000, a bit below — Te n Commandments (Par) (3ci week, “King of Virtue” (Indie) (2d Paramount (Wolfberg) (2 200; ^0- ments” is doing turnaway night biz expectancy. • wk). Second week ended yesterday wk), $700. $1.25)—“Giant” (WB) (4th wk). on second stanza at the University. Normandie (Trans-Lux) (592; 95- Monday (3) was virtual capacity. Kimo (Dickinson) (504; 75-90)— Fancy $18,000. Stays on. Last Estimates for This Week $1.80)—“Rebecca” (20th) (reissue) $30,000. Last week, $31,000. “Madame Butterfly” (Indie). Okay week, $28,000. Carlton, Colony, F a i.r 1 a w n ( 3 d w k) First holdover session Beacon Hill (Beacon Hill) (678. $2,000; holds. Last week, “Letters Tabor (Fox) (930; $1.25-$2)— (Rank) (2,518; 839; 1,165; 60-$l)— ending today (Tues.) shapes stout 90-$1.25) — “Rififi” (UMPO) (4th l?rnm F9r! u/lr\ KALI<rri>Vi «Von Tiun Axirair TTrrtm f\r\r\ Tm’i-lnl iuaaIt RHH wH ThlH WPPlf PTlded v6sterda\ wk), $700. $1.25)—“Giant” (WB) (4th wk). Kimo (Dickinson) (504; 75-90)— Fancy $18,000. Stays on. Last “Madame Butterfly” (Indie). Okay week, $28,000. $2,000; holds. Last week, “Letters Tabor (Fox) (930; $1.25-$2)— From Windmill” (Toffan) (2d wk), “Oklahoma 1 $800. $7,500. Last week, $10,000. Sfays (Col). Very good $20,000. Last ' Little Carnegie (L. Carnegie) (Mon.), neat $7,000. Last weex. Midland (Loew) (3,500; 60-80)— on week, “Between Heaven, Hell” (550; $1.25-$1.80)—“Wee Geordie” $11,000. “Opposite Sex” <M-G) and “Gun Vogue (Sher-Shulman) (442; 70- (20th) (2d wk), $12,000. (Arthur) (8th wk). Seventh stanza Cinerama (Cinerama Produc- Man Down” (UA). Stays 9 days 90)—“Snow Is Black” (Indie) (3d Christie, Hyland (Rank) (877; 1,- ended Sunday (2) was smooth $7,- tions) (1.354; $1.25j-$2.65)— Sever for fair $9,000. Last week, “Julie” wk). Good $1,100. Last week, $1,- 357; 75-$l)—“Death of Scoundrel” 300. Last week, $10,200. Wonders of World (Cinerama (Continued on page 24) 1200. Holding. (Continued on page 24) Paramount (ABC-Par) (3,665; $1- (Continued on page 24) ” (Magna) (7th wk). Eair “Yau Can’t Run Away From It” $7,000. Initial week was $9,500. wk). Third week ended yesterda> st week, $10,000. Stays (Col). Very good $20,000. Last Little Carnegie (L. Carnegie) (Mon.), neat $7,000. Last week. tiraolr “Rofuronn Hoavon Holl 11 /RKA. QA1_“Won ant'd la” SI 1 fiflrt. Hell” (550; $1.25-$1.80)—“Wee Geordie” $11,000. (Arthur) (8th wk). Seventh stanza . Cinerama (Continued on page 24) (Continued on page 24)