Variety (January 1957)

Page scan 00065 from Variety

Record Details:

Title:
Variety
Date:
January 1957
Publisher:
Variety Inc.
Volume:
Variety (January 1957)
Leaf #:
00065
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Published Weekly at 154 West 48th Street, New York 36, N. Y., by Variety, Inc. Annual subscription, 810. Single copies, 25 bents. Entered as second-class matter December 22, 1905, at the Post Office at New York, N. Y., under the act of March 3, 1879. COPYRIGHT# 1957# BY VARIETY# INC.# ALL RIGHTS RESERVED SCIENCE "ANGELS” THE ARTS The curtain rises on a new era in show busi¬ ness. In homes throughout the nation, tele¬ vision screens light up— in “Living Color”— it's a new dimension in entertainment, news, information and sports. And now there is Color TV every night! The compatible color television system, pioneered and developed ~by RCA, lets you see color and black-and-white programs on the same receiver. An RCA Victor Big Color TV set is actually like two sets in one. There are just two simplified controls for color in addition to the regular TV controls. One knob lets you adjust for color intensity. The other adjusts color for the truest shades that please your eyes. You get a personal¬ ized color picture— so easy to tune, a. child can do it. Try it yourself— soon. Television from camera to home receiver is brought to you on a full scale by RCA and NBC. The finest TV equipment in use today bears the RCA hallmark of electronic f quality and dependability. . . and it brings you exciting new entertainment that is tops in showmanship! RADIO CORPORATION OF AMERICA ELECTRONICS FOR LIVING