Variety (February 1957)

Page scan 000103 from Variety

Record Details:

Title:
Variety
Date:
February 1957
Publisher:
Variety Inc.
Volume:
Variety (February 1957)
Leaf #:
000103
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
July 31, 2025
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TV^-FUJIfS S2 Wcdneeday^ Feliwmiry 13^^1957 ARB FEATURE FILH EHABT Varkty’s weehly chart, based on ratings furnished by American Research Bu feature period and share of audience, since these factory reflect the effectiveness , reau*s 'latest reports, on feature films and their competition covers 120 cities. Each of the feature, and audience composition, t.e. a late show at 11:15 p.m, would hardly week, the 10 top-rated features in a particular city will be rotated. have any children' viewers, but its share of audience may reflect dominance in that Factors which would assist distributors, agencies, stations and advertisers in time period. In the cities where stations sell their feature programming on a multi' determining the effectiveness of a feature show in a specific market have been stripped basis utilizing the same theatrical throughout the week, a total rating for the included in this Variety chart. Listed below is such pertinent information regarding . total number of showings for the week is given, the. total rating not taking into account features as their stars, release year, original production company and the present the duplicated homes factor. Barring uns^eduled stvitches in titles, the listed features distributor, included wherever possible along witf^ the title. Attention should be paid for the particularly rated theatrical filmed show are as accurate as could be ascerto such factors as the time and day, the high . and low ratings for the -mgasured tained from a multiplicity of station and other data. MINNEAPOLIS-ST. PAUL TOP 10 TITLES AND OTHER DATA TIME SLOT ARB RATING 1. SO SECONDS OVER TOKYO— Spencer Tracy, Van Johnson, Robert Walker; 1944; MGM; MQM-TV Feature Film No. 1 Sat. Jan. 5 9:00-11:30 p.m. KMGM 25.6^ Z. PORTRAIT OF JENNY— Jennifer Jones, Joseph Cotton; 1949; Selznick Studio; NTA Masterpiece Theatre Sun. Jan. 6 9:30-11:15 p.m. WCCO 19.1 2. HOUSE ON 92nd STREET— Lloyd Nolan, Signe Hasso; 1945; 20th Century Fox; NTA Command Performance Sun. Jan. 6 2:00-3:45 p.m. WCCO 14.9 e 4; SABRE JET— Robert Stack, Colcen Gray; 1953; United Artists; United Artists-TV Feature Film No. 1 Fri. Jan. 11 9:00-10:55 p.m. KMGM 13.4 5. BABES IN ARMS— Mickey Rooney, Judy Garland; 1939; MGM; MGM-TV Feature Film No. 1 Sun. Jan. 6 9:00-10:55 p.m. KMGM 11.3 6. THE GREEN GLOVE— Glenn Ford, Geraldine Brooks; 1952; United Artists; United Artists-TV Feature Film No. 1 Mon. Jan. 7 9:00-10:30 pm. KMGM 8.9 7. HONKY TONK— Clark Gable, Lana Turner; 1941; MGM; MGM-TV Feature Film Mon. Jan. 7 7:00-8:25 p.m. KMGM 8.9 8. GOG— Richard Egan, Constance Dowling; 1954; United Artists; United Artists-TV, Feature Film No. 1 Wed. Jan. 9 9:00-10:30 p.m. KMGM ' 8.5 9. COMMAND DECISION— Clark Gable, Van Johnson; 1948; MGM; MGM-TV Feature Film No. 1 Thurs. Jan. 10 *7:00-9:00 p.m. KMGM 8.2 10. BOSTON BLACKIE GOES KOI/WOOD— Feature Film No. 2 Chester Morris, Richard Lane; 1942; Thurs. Jan. 10 Columbia; Screen Gems 9:00-10:30 p.m. KMGM 7,7 BALTIMORE 1. NOTORIOUS— Ingrid Bergman, Cary Grant; 1946; Selznick Studio; NTA First Run Film Theatre Sat. Jan. 5 11:00-1:00 a m. WMAR 17.0 2. MAN WITH A MILLION— Gregory Peck, Ronald Squire; 1954; United Artists; United Artists-TV Ford Film Playhouse Fri. Jan. 11 1030-12:00 a.m. WAAM 14.6 3. HOW GREEN WAS MY VALLEY— Maureen O’Hara, Walter Pidgeon; 1941; 20th Century Fox; NTA 20th Century Theatre Sat. Jan. 5 11:15-1:30 a.m. WBAL 12.8 4. DOLL FACE— Perry Como, Vivien Blaine, Dennis O’Keefe; 1946; 20th Century Fox; NTA 20th Century Theatre Sun. Jan. 6 11:15-12:45 a.m. WBAL 10.6 . 5. OUTCAST OF THE ISLANDS— Ralph Richardson; 1952; United Artists; NTA Sunday Playhouse Sun. Jan. 6 1:00-3:30 p.m. WAAM 7.2 6. MADELEINE— Ann Todd, Ivan Desny; 1950; Universal International; Screen Gems Channel 2 Theatre Fri. Jan, 11 11:15-1:15 a.m. WMAR 6.4 7. GUEST WIFE— Claudette Colbert, Don Ameche; 1945; United Artists; NTA'^ Channel 2 Theatre Mon. Jan. 7 11: 15-1 00 a.m. WMAR 4.5 7. CHAMPAGNE FOR CAESAR— Ronald Coleman, Celeste Holm; 1950; Universal; NTA Drive4n Theatre Tues. Jan. 8 11:00-12:30 a.m. WAAM 4.5 9. BORDERLINE— Fred MacMurray, Claire tIc^vot; 1950; Universal International; RKO Teleradio Channel 2 Theatre Wed. Jan. 9 11:15-1.00 a.m. WMAR 3.9 10. HUNGRY HILL— Margaret Lockwood, Dennis Price; 1947; Universal International; ABC-TV Famous Film Festival Sat. Jan. 5 7:30-9 :00 p. m. WAAM 3.6 SHARE OF JANUARY, 1957 ARB HIGH LOW AUDIENCE TOP COMPETING SHOWS RATING 28.4 21.9 49.1 George Gobel . . . KSTP . . . Your "Hit Parade . . . . KSTP . . . Today’s Headlines . . ; . . . , KSTP . , . Weather; Sports. . . . KSTP ... Dangerous Assignment . . . KSTP .. Million Dollar Theatre . . .WCCO .. !0.5 13.7 46.9 Celebrity Playhouse . . . . . KSTP . . . Today’s Headlines . . . KSTP ... Babes in Arms — Feature Movie No. 1 . KMGM . . Boston Blackle Goes to H’lywood Feature Movie No. 2 . KMGM . . 15.8 12.6 54.3 Outlook ‘ . KSTP ... ...... 4,4 Zoo Parade . KSTP ... ...\..10.4 Wide Wide World. . . ■ KSTP ... 16.4 9.1 25.9 Line-Up . . . . . WCCO .. Person to Person.' . . WCCO .. . 28.4 Today’s Headlines . . . KSTP Weather; Sports . . KSTP ... City Detective . . . . KSTP ... 13.2 6.7 22.9 $64,000 Challenge . WCCO .. Portrait of Jenny — Masterpiece Theatre . WCCO .. 9.6 8.5 16.4 Welk’s Top Tunes . WTCN ., Search For Adventure . WTCN .. Today’s Headlines . KSTP .. Weather; Sports . . KSTP .., 9.9 7.6 14.8 Burns & Allen . WCCO .. . 28.1 Godfrey’s Talent Scouts . WCCO .. I Love Lucy . : . WCCO .. 8.8 7.9 15.6 This Is Your Life . KSTP ... 20th Century Fox . . WCCO .. Today’s Headlines . KSTP ..., . 2.5,7 What’s My Line . WCCO .. 8.8 7.3 12.6 You Bet Your Life . KSTP. .. Shower of Stars . . WCCO .. ......25,6 Ernie Ford . KSTP .... 8.5 6.4 14.7 Playhouse 90 . WCCO .., . 25.5 Today’s Headlines . KSTP. ... . 39.5 Weather; Sports . . KSTP .... . 24.6 18.8 11.8 48.6 Finals; Weather; Sports. . . . . . How Green Is My Valley — . WBAL . . , . 13.5 20th Century Theatre . . WBAL . . , 14.9 14.3 38.1 Person to Person . . WMAR . . , Finals; Weather; Sports . Madeleine — . WBAL ... . 9.0 Channel 2 Theatre . . WMAR , . . 16.0 7.3 44.9 Notorious 1st Run Film Theatre . .WMAR . . , . 17.0 13.5 6.7 70.2 Highway Patrol . . WMAR . . . Nocturne Movies . .WAAM ... . 3.5 7:9 5.9 30.1 Heckle and Jeckle . .WMAR .. . . 6.9 Bowling Tournament . . WMAR . . . . 17.4 8.4 3.4 39.2 Man With a Million — Ford Film Playhouse _ _ _ . WAAM . . . . 14.5 Tonight . . . WBAL . . . 6.5 1.7 42.1 Tonight’s Newsreel . . . . . WBAL ... Tonight . .WBAL ... . 3:2 4.8 ‘ 3.9 34.1 Finals; Weather; Sports . . WBAL . . . . 12.1 Tonight’s Newsreel . . . WBAL . . . Tonight ; . . . . . WBAL . . . 4.8 2.2 40.2 Tonight’s Newsreel . . .WBAL ... Tonight . . .WBAL ... Park Circle Theatre . , WAAM . . . 3.9 3.4 54.0 People Are Funny . . WBAL . . . Perry Como . WBAL . . . .....45.0