Variety (March 1957)

Record Details:

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28 / Wednesday, March 27, 1957 TELEVISION: A sponsor using today’s most popular advertising medium reaches an average of 7,9 MILLION families in the average nighttime minute*And, depending on the program buy, the sponsor’s commercial message allowance generally ranges from two to six minutes. RADIO; A sponsor using the CBS Radio NetWork IMPACT plan complenaents and thsur'es l^le^^ioh’s effectiveness. He reaches a ribt of S.3 MILLION fftinih^ and he delivers over three minutes of conunercial messages per family- , at the most efficient costs in all advertising. does far better than that across the street, on CBS Television ,; 1