Variety (March 1957)

Page scan 000237 from Variety

Record Details:

Title:
Variety
Date:
March 1957
Publisher:
Variety Inc.
Volume:
Variety (March 1957)
Leaf #:
000237
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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28 / Wednesday, March 27, 1957 TELEVISION: A sponsor using today’s most popular advertising medium reaches an average of 7,9 MILLION families in the average nighttime minute*And, depending on the program buy, the sponsor’s commercial message allowance generally ranges from two to six minutes. RADIO; A sponsor using the CBS Radio NetWork IMPACT plan complenaents and thsur'es l^le^^ioh’s effectiveness. He reaches a ribt of S.3 MILLION fftinih^ and he delivers over three minutes of conunercial messages per family- , at the most efficient costs in all advertising. does far better than that across the street, on CBS Television ,; 1