Variety (March 1957)

Page scan 000242 from Variety

Record Details:

Title:
Variety
Date:
March 1957
Publisher:
Variety Inc.
Volume:
Variety (March 1957)
Leaf #:
000242
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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PiSSWFf S3 Wednesday, March 2^7, 1957 BIQ TOF for the last full year of Its 6 year sponsorship Nielsen reported BIG TOP among the top 10 In all daytime television.,. In both minute by minute and total audience ra tings I for full Information ... call,,. write,.,or wire TOM DA WSON • CBS TV NETWORK SALES * NEW YORK or CHARLES VANDA ^ WCAU^TV * Philadelphia