Variety (March 1957)

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PiSSWFf S3 Wednesday, March 2^7, 1957 BIQ TOF for the last full year of Its 6 year sponsorship Nielsen reported BIG TOP among the top 10 In all daytime television.,. In both minute by minute and total audience ra tings I for full Information ... call,,. write,.,or wire TOM DA WSON • CBS TV NETWORK SALES * NEW YORK or CHARLES VANDA ^ WCAU^TV * Philadelphia