Variety (March 1957)

Page scan 000256 from Variety

Record Details:

Title:
Variety
Date:
March 1957
Publisher:
Variety Inc.
Volume:
Variety (March 1957)
Leaf #:
000256
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wednesday, March 27, 1^57 PSRWtr ■ 47 Who would believe that CHAMPIONSHIP BOWLING rocks ’em in the summer time ...some os. during the "bowling season"? (Air conditioned alleys now make bowljng virfoelly a year-’round spOrt) We come up with ratings that J-O-M-P with the temperature. JUst look****.^ 1956 SUMMER RATINGS Look! MINNEAPOLIS-WCCO-TV BOWLING- .20.3 No. 2 Station.. 4.7 No. 3 Station...> 3.3 No. 4 Station. 2.0 Look! INDIAKAPOLIS-WFBM-TV BOWLING ..22.2 No. 2 Station (Major League Baseball).. 9.1 No. 3 Station.... .. 4.) iooW TULSA-KOTV BOWLING .. 12.9 No. 2 Station...... 1.5 No. 3 Station. 0.5 look/ COLUMBUS, OHIO-WBNS-TV BOWLING ,........... .. .... ;i U No. 2 Station. • . e 7^7 No, 3 Station, ese. ».*«...»»• 4*3 NOW-SIGN THE SHOW FOR THE SUMMERTIMEI Championship Bowling 81 FULL HOUR FILMS-FEATURING AMERICA'S GREATEST STARS See u'j at the Convention Room 553 ConrcicJ Hilton Hotel Walter Schwimmer Co. 75 E. Wacker Drive, Chicago • FRdfriklin 2-4392 527 Madison Ave./New York 9 Eldorado 5-4616 Haan Tyler. 5746 Sunset Blvd., Hollywood • Hollywood 2-7421