Variety (May 1957)

Page scan 000188 from Variety

Record Details:

Title:
Variety
Date:
May 1957
Publisher:
Variety Inc.
Volume:
Variety (May 1957)
Leaf #:
000188
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Wedn^odny, "Hay i9S7 w&msrf St few really, George, fverybody. knows |ome people squint. It has nothing to do with squinting. One way of watching television is to tune in Occasionally during the course of a week —maybe just for two seconds, or for two minutes, or perhaps even a half hour. Let’s call this X-typo viewing. I’d say they were a pretty shifty bunch. Never mind that. Just pay attention. The second way of watching is to stay tuned in during die average minute of the average program. Let’s call this Y-type viewing. This kind of audience is around when you need them. You mean they even watch Harry Von Zell when he’s selling all that milk? Exactly. That’s the difference between X viewing and Y viewing. The X viewers may or may not see Harry. But the Y viewers actually do see him —in fact, 30,144,000 every week. Get it? M/whok bigger? We’re both bigger. Bigger than what? Bigger than any other But who’s the bigger Grade, you weren’t / single advertising network? listening. medium in the whole world. / (What George didn’t tell Grade Is that the other network’s daim is based on a year-old Nielsen station coverage study showing a lead of 00.4%, But then, George was never one to haggle over a fraction of a percentage point.) CBS TELEVISION®