Variety (June 1957)

Page scan 00031 from Variety

Record Details:

Title:
Variety
Date:
June 1957
Publisher:
Variety Inc.
Volume:
Variety (June 1957)
Leaf #:
00031
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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PfotiETr Wedne*d«y, June 5, 1957 AROUND THE WORLD IN 52 ADVENTURE- HALF HOURS ON FILM... WITH MCA’S “TOP TEN ADVENTURE HIT... JUST MADE AVAILABLE TO LOCAL ADVERTISERS! YOU KNOW IT IS “TOP 10” IN 49 MARKETS! (latest available ARB ratings as of May, 1957)... with a world-beating average of 26.9! You know you are going on the air with a huge and happy audience! YOU KNOW WHY IT ALWAYS RATES HIGH! ... because the REVUE PRODUCTIONS seal spells television’s finest film programs. Made on seven seas and five continents, soldiers op fortune takes viewers adventuring in the mountain fastnesses of Tibet, the jungles of the Amazon, the menacing waters off Hong Kong! Everyone claims to spend a fortune on production — Revue really does . YOU KNOW ITS TERRIFIC SALES RECORD! Seven-Up, exclusive national sponsor, ran 26 of these programs, took a look at the results, asked Revue to produce 26 more! Consistently high ratings are matched by ideal audience composition - 50% adults, 50% kids. Call your MCA TV Film Syndication representative for details on TV y s most successful adventure hit . starring JOHN RUSSELL and CHICK CHANDLER SOLDERS OF