Variety (June 1957)

KADIO-TELL VISION' PfiitiETr TV-Radio Production Centres EV NEW YORK CITY . . . Leda Carroll, daughter of ad agency exec, scripter-producer Carroll Carroll, of Beverly Hills, engaged to Gerald P- Goldsmith, of New York. Bride is doing fashion publicity, j after attending Sarah Law¬ rence College, and groom is with his father’s food brokerage firm while continuing law studies at NYU. A summer wedding is planned . . . Film-legit-tv actress Virginia Vincent has returned from the Coast where she just finished a feature role in Warner’s “Both Ends of the Candle” (the Helen Morgan story) and will play her original Broadway role of Ruthie in “Wedding Breakfast” at Philly’s Playhouse-in-the- Park week of July 15 . . Radio-tv producer Joan Sinclaire gathering material in England. June Taylor off to Buenos Aires to produce a revue for the Opera Theatre there, then back to N. Y. after two weeks to take over choreography on NRC-TV's “Arthur Murray Party” . . . Edward Kaylin, associate director of sales presentations for CBS Radio, also takes on the duties of administrative manager of the advertising and sales pro¬ motion department . . . Paul Levitan, director of special events for. CBS, named to the communications coordinating committee of the 4th National Boy Scout Jamboree at Valley Forge July 12-18 . . . The Rover Boys set for NBC's “Band.stand” tomorrow (Thurs.) . . . Lanny Ross set for a nitery date in Altoona the second week in July . . . WCBS’ John Henry Faulk flying his family down to Jamaica for a two-month stay . . . S. E. (Doc) Frock, marketing specialist with BBD&O for the past four years, joins Kenyon Sc Eckhardt as a mer¬ chandising exec in the promotion department , . . Charles Oppenheim, CBS-TV director'of information services, back from a. week’s vacation in Williamsburg, Va. . . . NBC’s Chet Huntley and David Brinkley to narrate the National Education Assn.'s special centennial convention feature, “Education’s Outlook” in Philadelphia next Wednesday (3) . . . James B. Faichney, who’s due to produce four shows in CBS-TV’s “The Twentieth Century” next season, awarded the U. S. Air Force Excep¬ tional Service Award yesterday (Tues.i for his work as associate pro¬ ducer of “Air Power" . . . Claire Ordway and Priscilla Blackstone, production assistants on NBC’s “Monitor,” off for • a three-month tour of Europe on the Liberte, both for vacation purposes and to dig up features for the show . . .Kathleen O’Sullivan, 18-year-old daughter of Terry O'Sullivan and Jan Miner, serving as an apprentice at the Lake Regions Summer Playhouse at Laconia, N. H., this sum¬ mer . . . Bill Davidson, 'WRCA and WRCA-TV general manager, vacationing for two weeks in Connecticut . . Jean Ellyn of CBS Radio’s “Wendy Warren,” currently rehearsing for a summer theatre tour in “My Three Angels” . ■. . WRCA’s annual outing for admen and grocery manufacturers set for tomorrow (Thurs.), with director, of sales Max Buck as bossman . . . Whitfield Connor, featured on CBS’ “Right to Happiness,”, to costar with wife Haila Stoddard in the Carnegie Recital Hall production of “Ever Since^ Paradise” in July . . . Hugh Downs and June Lockhart subbing for Tex 8c Jinx McCrary’ on their NBC-TV'er while the McCrarys vacation July 8 through Aug. 2, while Ed & Pegeen Fitzgerald will take, over their WRCA Radio stanza during the same period - . , Barry Peterson, tyABC Radio night program manager, and Channaine Le Mothe, ABC press department, engaged . . . Mike Wallace due for six-part feature by Herb Kamrn in the World-Telegram Sc^Sun beginning July 8 . . . Lee Davis Productions assigned to produce the “Portrait” portion of next Sunday’s (30) “Sunday Schedule” on WRCA-TV. Host on “Portrait” will be Benjamin Wendkos, a newcomer to tv. A preview of the type of jazz exhibitions and competitions to mark this year’s annual Newport (R.I.) Jazz Festival has been set for Mutual’s “Bandstand. U.S.A.’.’ program Saturday (29) night . . . Alfred and Dora McCann, the WOR Radio team, were named to the Order of the Golden Chicken at the 10th Annual Delmarva Chicken Festival held at Laurel, Del. They were* referred tp as “the most distinguished couple in the food field” by the Delmarva Poultry In¬ dustry which sponsors the event . , . Over $100,000 in listener con¬ tributions has been received by Fulton Lewis Jr., the MBS commen¬ tator, for his broadcast campaign in behalf of the McCarthy Memo¬ rial Fund to honor the late Senator Joseph McCarthy . . . President Eisenhower’s address Monday (24) during the National Governors’ Conference meeting in Williamsburg, Va^ was aired by MBS start¬ ing at 11:30 p.m. Patti O’Neill back from Ottawa, where she did an educational film produced by Crawley Films Ltd. for McGraw-Hill ... Actress Jo Graham leaves today (Wed.) for Pawling, N. Y., where she opens as femme lead in “The Great Sebastians” July 2 at the Starlight Theatre NBC News assigned- Frank McGee to cover the court-martial of Col. John C. Nickerson Jr., the Army’s guided missile expert, with McGee providing daily blow-by-blow for “NBC News”.. .Allen Swift appearing Saturday (29) at Macy’s Roosevelt Field branch to promote his “Popeye” album; his Macy’s appearance in Manhattan broke all store records , . . Bourjois Inc. committed to its heaviest network and spot schedule yet via a three-week pre-Christmas buy in the new NBC-TV Arlene Francis show, plus 111-city spots featuring Natalie Core. Law¬ rence E. Gumbinner agency set tjie campaign . . . WLIB yesterday (25) began its broadcasts of the National Assn., for the Advancement of. Colored People convention, being held in Detroit, and which will run through Sunday (30 J. This is the sixth consecutive year that WLIB has covered NAACP conventions . . . Alan Dale .working on a format for his own half-hour tv fall package . . . Robert S. Wilson, former ex¬ ploitation chief for Mutual, has resigned as exploitation manager of United Cerebral Palsy. fiY HOLLYWOOD . . . ■ Ruthrauff & Ryan agency merger with M. B. Scott went kaput after a few weeks. Too much of a variance in concepts and policies, said the pronouncement . . . Bill Phillipson of Coronet Productions in town looking for talent* So is CBS-TV’s Lester Gottlieb for his “Big Rec¬ ord” . . . ABC-TV's Jim Aubrey also around to keep ’em coming for next season’s programming . . . Tom Harmon has lined up the coun¬ try’s top-football coaches for a weekly panel discussion of the week’s games hut his home web, CBS-TV, won’t-warm up to it. So he’ll likely take it elsewhere . . . CBS veepee Howard Meighan splitting his waking hours between the new construction at Television .City and the net’s Ocean Park amusement center in partnership with Santa Anita Turf Club. What’s ji-building now, he believes will suffice through 1961 . . . Warner Shelley, prexy at the Ayer agency, browsed around for a day before shoving-off bn a Hawaiian holiday , . . John K. West's beauteous daughter, Peggie, is learning the banking biz , . . Mari Wilcox, ex-frau of announcer Harlow Wilcox, is public relations for the Beverly Hilton hotel . . /Metro plucked NBC’s Nat “King” Cole for the title song of the studio’s biggie, “Raintree County.” For which he banked a cool $25,000 . . ..The nations’ ty eds and columnists will be flying, around next fall on complimentary missions. Young & Rubicam is taking aloft to London the same 65 pillarists Who last year made the same junket to watch “Robin Hood” being filmed. They must like each other. NBC will, fly the same number to' Hollywood to observe the new shows and stock up interviews with the web’s stars. Casey Shawhan, head of the flackery,- will Pinkerton .the. visiting scribes. IN LONDON ... More than 1,250,000 viewers watched the program featuring Soviet boss Khrushchev Which was networked over the- commercial tv web on June 4 . . . Excerpts frbm the Olivier-Monroe picture “The Prince And The Showgirl” were aired in BBC-TV’s program “Picture Parade,” on: Monday'(24), the night before its London preem ... John Hilary Phillips has been appointed producer of agricultural pro¬ grams for BBC-TV . . . Guy Mitchell topped the bill of Associated- Television’s “Val Parnell’s Saturday Spectacular” show (22) . . . ABC- TV has made a telefilm of its panel game “State Your Case,” with a view to sending a copy to^the States for possible sale ... The BBC Television Theatre on Shepherds Bush Green, London, will reopen on July 2 after being closed for modernization. The theatre is now fitted with the latest tv studio equipment. IN CHICAGO ... - Don Wilson, Chi Variety manager, back from the Coast , . . Suri- Times city editor Karen Walsh inked for another year by WMAQ .. ; Carl Carlton set as writer for the new “Mary Hartline Show” on WBKB debuting next Monday (1) . . . Howard Miner’s vacated Friday'night slot on WBBM-TV being filled by feature films . Jim Troy, CM (Continued on page 40). , Pharmaceutical* simmmiASi - Continued from pace 23 n— ule. One such show was “Price Is Right,” which Speiti.el wanted to sponsor -on alternate-weeks in the Saturday' spot. Another liras the Jane Wyman dramatic stanza, wMch Quaker Oats wanted. NBC said no in both cases. ‘ But now along eomes Pharmaceu¬ ticals with lotsa coin from its can¬ cellation of the full hour “Ama¬ teur Hour” on ABC and wants.to place “Truth” in the spot NBC is said to be favorably disposed toward the idea, Saturday sched¬ ule suitability or not. Interesting twist to the situation Is that the web itself has been* trying to peddle “Hi-Lo,” the neW “Twenty-One” companion show, for the Saturday spot, but without success. .Pharmaceuticals, Which wants “Truth,” is the “Twenty- One” sponsor. “Hi-Lo,” incidental¬ ly, has beenafirmed up for a sum¬ mer ride by Ford as its summer replacement for the Tennessee Ernie Ford show.- Jbck Barry will emcee, ^ ^ If the “Truth” deal goes through, that will become the third NBC-TV. daytimer to make the nighttime grade in the fall. Others are "Tic, Tac Dough” and “The Price Is Right,” both set for 7:30 to 8 p, m. spots, “TTD” on Thursdays and “Price” Mondays. “Truth hacT a nighttime tv run for several years on NBC-TV Friday nights for Old J Gold but folded-and was subse¬ quently revived as a daytimer. Greensboro, N. C.—John Ademy has been named program director of WBIG, assuming the duties which have been carried by Dan Griffin who also served, as assist¬ ant manager. Griffin will in the future devote his full time to the job of assistant manager. - Wednesday, Jane 26, 1957 ’ New'Ad Rating’System > Bared by Pulse’s Roslow; \ Print Impact Vs. TV-AM ' Hollywood, June 25. s Pulse Inc. plans to expand its » comparative “ad rating” system, * which measures impact of ads in l both print and broadcast media, to T an annual affair in 23 major coun- - trywide markets. This was dis- ' closed here last week by Dr. Syd- E ney Roslow, Pulse topper, to 150 J ad, sponsor and broadcast execs. J New rating system is outgrowth of series of market surveys, includ- I ing one taken here last year by Pulse for Southern California Broadcasters Assn. Earlier statis¬ tical errors in the system, arising out of practice of using newspaper circulations figures, have been cor- | rected by using figures of total ‘ homes in an area, Roslow dis- ‘ closed. Results of measuring impact of ; print media ads against that on . radio and tv conclusively show r that broadcast ads make a stronger r impression, Roslow comments, j Newspaper advertising for mo- E tion pictures hits just about the . lowest average of readersMp in the r field, Dr. Roslow later commented s at a press conference.. Despite i this, highest budget in a pic ad i campaign still goes to print media, ; he added. However, certain exhibs, i notably the Century Theatres in l N. Y., have instituted heavy spot i radio campaigns, with accompapy- ; ing upswing in the b.o.. Dr. Roslow i reports, terming this a case of “cre- s ating motivation, not just waiting r for someone to see an ad.” Pulse uses system of house-by¬ house interviews, and has largest sampling cross-section of the lot, reaching 7,000 to 8,000 *homes a ' month In If. -A. alone. Dr. Roslow 1 disclosed. This is especially nec- • essary in a market as large as L. A., ! with seven tv stations, he declared. i Santangelo to WBC ' ; To CoorEnate Publicity l Michael R. Santangelo has been ’ named coordinator of publicity and: special events for Westinghopse Broadcasting Co. Santangelo, who’s' moving over/ from Benton & . Bowles’ General Public Relations ■ Inc. subsid, will serve as resident \ publicist for the company. J, & G. WATERPROOFING CO. EXPERT BRICK POINTING MASONRY RESTORATION LICENSED? FULLY INSURED Mm Bokorich L0 2-B4BB BROOKS Costumes a Wm< tL, K-y‘c..T«». W- MM0 70'*. EAST SHOWFLACE APARTMENT «'/* rumt, t telfct. TmultlMy- fw-nhhM within thl» rH iw ky tt» Mtw Y«rfc dittraftr. 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