Variety (July 1957)

Page scan 000382 from Variety

Record Details:

Title:
Variety
Date:
July 1957
Publisher:
Variety Inc.
Volume:
Variety (July 1957)
Leaf #:
000382
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
April 04, 2024
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Wednesday, July $ 1 , 1957 fsJittlBTT " ,;t "\ ' * '- 4 " ' x- >vV < - ' >-•!:-■■- ; -v^v Starring JOHN HOWARD NO. 1 PULSE JUNE NO. 1 ARB JUNE NO. 1 VIDEODEX JUNE DR. HUDSON’S SECRET JOURNAL HIGHEST RATED FILM DRAMA IN THE U. S. WITH A 21.1 NATIONAL AVERAGE ‘‘Realistic and dignified portrayal. . • an outstanding contribution to the public interest and welfare.” American Medical Association “These human interest tales have an uncbmmonly high degree of credibil¬ ity.” Variety (recent issue) “Can’t recommend the show or John Howard’s cooperation too highly.” Wilson & Co. (29-market sponsor) RENEWED by Wilson & Co. in 29 markets . . . RENEWED by Bowman Biscuit Co. in 17 markets . . . RENEWED by Carolina Power & Light in 4 markets ... RENEWED by Sunshine Biscuits, General Electric, Drewrys Ale & Beer, Sears Roebuck, Meister Brau, Kraft Foods, Sun Drug Co., General Tire &• Rubber Co. and scores morel “TOP 5” EVERYWHERE! Rating Rank BOSTON MILWAUKEE BIRMINGHAM CHICAGO KNOXVILLE SAN FRANCISCO CINCINNATI DALLAS OMAHA GRAND RAPIDS OKLAHOMA CITY LITTLE ROCK SAN ANTONIO 7* HALF-HOURS HOW AVAUABLEI B* “No. 1” in Your Market mth mcatv Film Syndication 59S Madtton Avenue New York ft, N. r. PLaza 9-7500 and principal cities everywhere