Variety (July 1957)

5 U T V HL31 A.WIAL Telefilms As America’s Best Ambassadors - Bv ELIOT HYMAN- ( Pres., A.A.P . Inc.) On June 10 of this year, the first American feature motion picture was shown on commercial tele¬ vision in Great Britain. Just as Hollywood's product has travelled the entire world via theatres, now It is starting its second cycle via. television. All of us should wel¬ come this opportunity to exhibit part of our way of liie through an exchange of arts. .Art is a truly International medium of communi¬ cation, and motion pictures rep¬ resent native American art as much as our books, music, paint¬ ing and other cultural endeavors. Regardless of political bounda¬ ries, or differences in language -or culture, films have long proved their universal appeal. If America Is known in all parts of the world, it is thanks as much to our fea¬ tures as to any other factor. Con¬ versely, Americans can benefit by having the chance to see films made in other parts of the world. The picture that started this new television pattern in England was Warner Bros.’ “The Maltese Fal¬ con, M released to Granada TV by AA.P. It will be. followed by hun¬ dreds of other, features, cartoons-, short subjects and half-hour se¬ ries . , . not only in England, but •n the continent and all the way to the Far East, In fact, a com¬ plete duplication of all motion pic¬ ture, television and allied activities of A.A.P. In the United States is new being undertaken in the East¬ ern Hemisphere. After three years of study of the foreign market, during Which time Norman Katz, of our office, made two complete trips around the world, we are now embarking on a major expansion into world markets. Companies are being es¬ tablished in the various Eastern Hemisphere nations for this pur¬ pose. These foreign companies will not only sell our pictures, but will buy motion pictures made in the various countries for theatrical re¬ lease in the United States, and will engage in the production and co¬ production. of motion pictures there. We intend to utilize to the fullest all the rights we acquired, along with the pictures themselves, in our Warner Bros, library purchase. Including literary r rights, music rights, live television and radio rights, certain merchandising rights, non-theatrical and televi¬ sion rights, and others. This ap¬ plies to foreign countries as well as to domestic use. Investing some of our money in these activities abroad serves two important func¬ tions. It is welcomed by the coun¬ tries involved, because it stimu¬ lates business and employment there. And it helps build our li¬ brary for future use, to maintain continuity of operations here and -abroad. Naturally, in. all eases we will be selling all of our product, including the Popeye cartoons, our hundreds of major studio features, Westerns, half-hour series, and the Warner Bros, features, cartoons and short* subjects. Precedent for this tvpe of opera¬ tion has been set on this continent. A company similar to those de¬ scribed has been established for all of Latin America, which will soon be seeing our pictures, in theatres and on television. And we will be engaging in all of the described allied activities in Latin America: j co-production, licensing of live ra¬ dio and television rights, and all the rest. Australia, also, will soon be seeing our pictures. In fact, there are fmv places on earth where they will not be seen. Even behind the Iron Curtain, numbers ’ of our theatrical pictures have been screened and selections made. Travellers may be unwelcome, but a little bit of America, on film, is getting to all people. From our company’s point of view we firmly anticipate making A.A.P. as important a factor in world markets as it is in tli*s coun¬ try. Furthermore, we sincerely be¬ lieve that an open exchange of all forms of art and entertainment among all peoples of the wo.'Id of¬ fers the best means of increasing our understanding of each-other. We are glad to he contributing in some small measure to this goaL Pj^rieTy W ednesday, July 31, 1957 TV FILM COMMERCIALS PRODUCED SINCE JAN. 1,1957 t Continued from page 47) ELLIOTT, UNGER & ELLIOT, New York. Stephen Elliot, in charge. ADVERTISER SRAND American Tobacco ........_Lucky Strike .... Andrew Jergens..Jergens Lotion .. Armour .. ...Pan O’Gold. Avon Cosmetics... Benrus Watch.Benrus . Best Foods ...Heilman’s Mayo. . Nucoa .. Bristol Myers .Ban . Campbell Soup... Carter Prod. . Arrid Men Spray Chanel ...Chanel No. 5 ... Continental Baking ___... .Morton’s. Coty.Coty Powder .... Emerson Drug...Bromo Seltzer ... Fizzles .. General Electric ...G. E. Telechron . G. E. Lamps .... General Foods ... Dream Whip ... Maxwell House .. Post Cereals .... General Mill* ... GMKT (Flour) .. Household Finance ... Lever .... Lucky Whip Praise .. Liggett A Myero ......_.... Chesterfield .... P. LoriHard..Newport .. Moj^d Hooiery_*..... National Guard Bureau . Pabst Brewing ...Old Tankard Ale Procter A Gamble ___.Biz .. Cheer .. Comet.. Dash . Ivory Flakes ... Ivory Soap ...... Joy .. Oxydol . Secret . „ Velvet -Blend .... Bonington Band ..Princess ShaveFS Bevlen ..Touch A Glow .... Satin Set.. Robert Hall Clothes .... ’.. Schaefer Brewing.Schaefer Beer ... Scott Paper...Scotkins .. Simmon* ..... .Beautyrest. Tea Counci. .,... United Fruit...Bananas . Warner-Lambert.Bliss . T*t»1 N*. of Commercial* for Each Brand 23 2 . 2 8 * 2 A 1 3 3 9 . 15 11 . 1 « . 1 . 1 2 1 13 1 1 1 A . 3 . 1 . 1 . 3 . 2 . 7 . 20 . 2 . 2 0 . 1 . 17 . 4 . 12 3 1 1 12 4 3 7 2 2 l*i 34t 11 A 3 3 A 1 o 75 Sac. .A# tnef. City 23 BBDO, N. Y. Hebert Qrr, N. Y. 1 N. W. Ayer, N. Y. 8 Menroe F. Dreher, N. Y. * 2 Lennen A Newell, N. Y. 4 Dancer-Fitzgerald-Sample, N. Y. 1 Dancer-Fitzgerald-Sample, N. Y. BBDO, N. Y. A. BBDO, N. Y. 7 Ted Bates, N. Y. 1 Norman, Craig & Kummel, N .Y. 10 Ted Bates, N. Y. Franklin Brack, N. Y. ~€ Lennen Ac Newell, N. Y. 1 - Lennen A Newell, N. Y. 1 N, W. Ayer, N. Y. 2 BBDO, N. Y. 1 Young A Rubicam, N. Y. £ Benton A Bowles, N. Y. 1 Benton A Bowles, N. Y. 1 Dancer-Fitzgerald-Sample, N. Y. 1 Needham, Louis A Brorby, N. Y. 2 Ogilvy, Benson A Mather, N. Y. 1 Kenyan A Eckhardt, N. Y. McCann-Erickson, N. Y. 1 Young A Rubicam, N. Y. 1 Daniel A Charles, N. Y. .2 Robert Grr, N. Y. A Leo Burnett, Chi. 17 Danoer-Fitzgerald-Sample, N.,Y. 2 Young A Rubicam, N. Y. A Compton, N. Y. 5 Compton, N. Y. *1 Compton, N. Y. 17 Compton, N. Y. 4. Leo Burnett, N. Y. 12 Dancer-Fitzgerald-Sample, N. Y. 2 Leo Burnett, N. Y. A Grey, N. Y. 7 Young-A Rubicam, N. Y. A BBDO, N. Y. A BBDO, N. Y. 17 F. ». -Sawdon, N. Y. 18 # BBDO, N. Y- B J. W. Thompson, N.Y. *2 Young A Rubicam, N. Y. Leo Burnett, N. Y. BBDO, N. Y. 3- Norman, Craig A Kummel, N. Y. FIORE FILMS, Jersey City. Albert A. Fiord, V.P. VICTOR KAYFETZ PRODUCTIONS, New York. Victor Kayfetz,>res. Homellte ...... Homdite Chain Saws. 6*t "6 Nat’l Assn, ef Engine Boat Mfg. Boat Show. .. It "1 Winthrop Products . Sonrisal .. It 1 KEITH FILM PRODUCTIONS, Omaha.' James C, Keith, Pres. •.. It 1 ....._ .7 4 3 2t 2 .......... 5t 22 ...;. ? “ 9 ./. 2 2 ... It 1 Ames In-Cross Hatchery .... Fairmount Foods..Ice Cream ... Habco.•-Irrigation - Metropolitan Util. Dist. __Gas Serv. Otoe Food Products ..Morton House Tidy House Products .Dexol . Gloss Tex- Shina Dish ... Perfex . Direct L. King Assoc., N. Y. Direct W. D. Lyon, Sioux City, la. Allen A Reynolds, Omaha . Ayres, Swanson, Lincoln, Nebr. Bozell A Jacobs, Omaha Buchanan, Thomas, Omaha Buchanan, Thomas, Omaha Buchanan, Thomas, Omaha Buchanan^Thomas, Omaha Buchanan, Thomas, Omaha