Variety (July 1957)

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us in Milwaukee The scene hasn't changed . . . and the Warner Bros, features rating picture on Schlitz Playhouse is bright as ever. In fact. ARB for May gives wtmj-tv a 31.3 — higher than the combined ratings for all three major studio feature films competing against it at the same time - 9:30-11 Sunday night. This serves to point up the continuing pulling power of Warner Bros, features . . . confirming what J. Walter Thompson — agency for Schlitz Beer — determined through a special three-week survey some months ago. And now as then, all major studio feature films are scheduled at the sam^ time on Sunday nights. Milwaukee tastes pretty much typify the preferences of viewers everywhere. To capture audience and sales alike in your area write or phone: M.jJ.son Avc . MUrray H-ll 6-2323 fl NEW YORK 75 t . VVacker Dr . UEarborn 2-2030 CHICAGO 151 1 Bryan St . Riverside 7-S553 B DALLAS 91 10 Sunset Blvd., CRestvtew 6-5886 LOS ANGELES