Variety (July 1957)

64 TV FILM ASJSVAt* PfifUEff Wednesday, July 31, 1957 TV FILM COMMERCIALS PRODUCED SINCE JA^I. 1,1957 (Continued from page 62> | BILL STURM STUDIOS INC., New York. William A. Storm, Pres: ADVERTISER BRAND Metro-Goldwyn-Mayer . - ..... .“Edge of the City’ 7 . “Wings of Eagles” ... “Lizzie” .. . ..:.. “Ten Thousand Bedrooms” .... “Designing Woman”.. “Tarzan & Lost Safari”. “The Little Hut” .. “Something of Value” “This Could Be The Night” “Man on Fire”.. “The Happy Road” .... National Biscuit.. .Fancy Crests ...... Oreo .. DeviPs Food Squares _...... Chip-Chip Millbrook Bread .. Sweet Goods .. Show Open & Close Dessert Sticks .. Chiparoons ... Bern co...Bemeo Mattress. Harold F. Ritchie ...Brylcreem .... Barbasol .. Barbasol ... Corn Products Re-fining .......Bosco ..... Sylvaa Seal Milk ...... ... Hood Dairy.. Orange Juice .. General Electric ... G.E. ... Satada Tea . .... T....... .- r .Salada Tea ..‘. National Biscuit ..Wheat Honeys, Rice Honeys . * Spatini .. Spatini Sauce ....... RCA . .. .RCA Service.. Keebler Biscuit ..Town House .... Cinnamon Crisp .. Club Crackers . Coconut Fudge Drop Cookies .. Honey Grahams____.... Keebler Saltines ... Crown Central Petroleum.Crown Gold . Gasoline ...._ Coca-Cola .... Coca-Cola . Coca-Cola ---...... Coca-Cola .. Hood Dairy ..Hood Cheeses . Mass. Savings Ranks ..........Mutual Savings Banks Cadbury's Chocolates ........Cadbury's Caramello . Ronson .... Show Onen & Close Liggett Sc Myers ..Chesterfield Tiial No. Commercials for Eaci Brand 3 5 5 2 By ID't 2 4t 5t 6 i 2 1 It It It It It 2t 1 2 By 2* See, te 2* Sec, * 2 3 2 1 3 1 2 3 4 1 By 45 5ec. »* 75 Sec. Asency, City X Donahue Sc Coe, N. Y. 2 Donahue Sc Coe, N. Y. 3 Donahue Sc Coe, N. Y. 1 Donahue Sc Coe, N. Y. 3 Donahue Sc Coe, N. Y. 1 j Donahue Sc Coe, N. Y. 2* Donahue Sc Coe, N. Y. 2 Donahue Sc Coe, N, Y. 2 Donahue Sc Coe, N. Y. 1 Donahue Sc CoA, N. Y. X Donahue Sc Coe, N. Y. McCann-Erickson, N. Y. McCann-ErXckson, N. Y. McCann-Erickson, N. Y. McCann-Erickson, N. Y. McCann-Erickson, N. Y. Kenyon Sc Eckhardt, N. Y. McCann-Erickson, N. Y. McCann-Erickson, N. Y. "Elkman, N. Y. Atherton Sc Currier- _ (thru National Screen) Donahue Sc Coe. N. Y. A1 Paul Lefton, N. Y. Kenyon*8c Eckhardt, N. Y. BBDO, N. Y. Hermon W. Stevens Kenyon Sc Eckhardt Elkman A1 Paul Lefton Lewis Sc Gilman. Lewis & Gilman Lewis & Gilman Lewis Sc Gilfftan Lewis Sc Gilman Lewis Sc Gilman _ A1 Paul Lefton, N. Y. A1 Paul Lefton, N. Y. McCann-Erickson, N, Y. McCann-Erickson, N. Y. Kenyon & Eckhardt, N. Y. BBDO, Boston Charles W. Hoyt - Norman, Craig Sc Kummel, N.Y. McCann-Erickson, N. Y. Joy, Spic Sc Span Prell . Tide . State Farm Insurance ........Auto Ins. ..._ Sterling Brewers..Sterling Beer _ United Fruit .Chiquita Banana lOt 10 5 5 1 1 11 2 It 1 TERRYTOONS, New RochoHe. William M. Weiss, V.F, Colgate-Palmolive ......Fab .... 2t I 1 Ballantine’sBeer...... 4t 2- General Foods .Post Cereals .. 2t I Socony Mobil OIL N. Y.Mobilgas. 4f 2 Plel Bros. .... 4t 1 International Milling ..P.obin Hood Flour .. 2t 1 1 2 1 2 3 2 TRANSFILM, New York. William .Acronized Chicken ... .Kelvinator Air Cond. Rambler.. One/Two Sleep Tablets Black Flag .... Coffee American Cyanamid American Motors .... Bankers Trust Block Drug .. Boyle-Midway Chemical Corn Exchange Bank Chock Full O Nuts . Colgate-Palmolive ... Corn Products Refining . E. I. DuPont de Nemours. 5 Day Laboratories General Electric .., General Motors ... Ad .. Lustre Creme, Lustre Net .... Niagara Starch.. DuPont Co.. Car Wash ... MO A Moior Oil Additive. DuPont Paint -......._ .5 Diky Deodorant Pads .. . G-E Radios . .Cadillac ... .2 12 2f It 5t 3 1 2 2t 3i 3 4 lv 6' 5t 2f 1 Miesegdes, Pres. 2 1 3 1 2 1 2 *4 1 12 1 1 2 2 3 3 1 6 4 2 1 (Cont "d on page 66) Leo Burnett, Chi. Benton Sc Bowles, N. Y. Benton & Bowles, N. Y. Needham, Louis Sc Brorby, Chi. Compton, N. Y. * BBDO, N. Y. Ted Bates, N. Y. William Esty, N. Y. Benton Sc Bowles, N. Y. Compton, N. Y. Young. & Rublcam, N. Y. Young St Rubicam, N. Y. Cuuningham Sc Walsh, N. Y. Geyer, N. Y. Rose-Martin, N. Y. Grey, N. Y. Geyer, N. Y. Doretnus, N. Y. Grey, N. Y. Lennen & Newell, N. Y. Lennen & Newell, N. Y. C. L. MiLer, N, Y. BBDO, N. Y. BBDO, N. Y. BBDO, N. Y. BBDO, N. Y. Grey, N. Y. Maxon, N. Y. MacManus, John Sc Adams, Bloomfield Hills, Mich. * To sisn-fv sfmfr or ail of the total number of err.':u?rcials are in color, t To aignitv whether any of total include animation. French Look to 1960 'asax Cantina** tram nag* St —a ‘ Jean Nohain, “36 Chandelles,” ac¬ tually cuts into their receipts. Filmmakers have made televi¬ sion one of their main topics of conversation and feel that a modus vivendi should now be established before tv become*.* real menace. However recent statistics by the governmental film regulation or¬ ganization the Centre National De La Cinematographic, blithely, con¬ tend that tv had no effect on film boxoffice whatsoever in 1956. Thea¬ tre operators are quick to Marne film quality for any falloff of ad¬ missions, while producers shout that it is television. Jean D'Arcy, head of tv program-^ ming, states that filnL producers' now get a good income from tele¬ vision and are even lobbying for a raise in license rates so as to get better prices for their,films. D'Arcy feels that it is this threat¬ ened raise which is keeping tv out of bars, public centres and some schools. But it seems to boil down to the-great French pastime of talk. A Gallic cafe with tv is unheard of and' most impractical. The French are still a “going out" peo¬ ple in relaxation tastes and set sales would have to treble before it could begin to offer true com¬ petition to the other established entertainment branches. High Price of Sets Another problem is the still ex¬ orbitantly priced set which is out of the reach of the ordinary family. Prices range from $315 down to $200 and it is maintained that a cheap, all-purpose receiver has to , be created before it can get its just sales. Plans are afoot to get out a $140 set. Still another -difficulty . is the French aversion to credit buying. Rural areas and provincial sec- , tions . are notoriously prudent in this respect, and a scheme is afoot to overcome this by installing tv sets in all new houses and taking out the costs through rent addi¬ tions, but this is still in the talk stage. D’Arcy says there will probably be a second channel started In 1960, hut that there is little chance of its being commercialized. The government does not want a free business-run station, for it would probably put all the emphasis on entertainment and diversity and*' lebve all public service and edu¬ cational aspects to the government web. Though advertising may ap¬ pear on the new station it would be under direct RTF control and share the necessary programs, plus giving some leeway for the much needed zest and activity to the new channel. Heavy pressures by pub¬ lic and governmental groups also lead .to this type of solution. Television is improving but still has a long way to go in polished production and roqre ambitious programnrng. Eurovision, group¬ ing eight European countries (France, Great Britain, Italy, West Germany, Switzerland, Denmark, ' Belgium, Holland), already has been tried successfully' and has yearly exchange setups. A future international hookup is being looked forward too. Large-screen theatre television was also demon¬ strated successfully and talk is now going on about toll-tv. So television is here to stay, but it will take a long while before it can become the challenge it is [ in America. The colorful Parisian rooftops are-still comparatively free ; of the antenna kite snares, but as [tv improves it will eventually ipake its mark here and lead to the agon- I izing reappraisal by other show business facets as was the case in the United States and Great | Britain. ft's Now 117 Markets For ‘Harbor Command’ “Harbor Command,” moving along at a rapid pace, now has been sold in 117 markets, with Ziv re¬ porting a roster of new sales, in¬ cluding Kroger Co., which bought the Wendell Corey starrer in St. Louis on KSD-TV and in Nashville, WLAC-TY, and is planning addi¬ tional buys in other markets. "*^n Buffalo, Hospital Service Corp. bought the show for airing on WGR-TV, and in Detroit, House¬ hold finance and Squirt Beverages teamed up for the skein on WJBK. Station sales include KYW-TV, Clevela nd; WDSU-TY, New<? Or¬ leans; WKY-TV, Oklahoma City; ; WDAU-TV, Sera nton-Wilkes Barre; and WTVT-TV* Tampa.