Variety (August 1957)

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28 RADIO-TELEVISION PfiklETr Wednesday, Angnit 28, 1957 program on American Radio i The hottest new selling voice in radio today belongs to Herb Oscar Anderson. * Starting Monday, Sept. 2, the American Broadcasting Network will present the new, live Herb Oscar Anderson Show five times a week, 10 to 11 A. M. His show is live music—because survey after survey shows that this kind of lively entertainment is what fhe American housewife wants* Herb Oscar Anderson brings to American.Radio a magnetic personality and a proven record of sales success in the Minne¬ apolis and New York markets. Now he goes coast to coast on American. With him each morning is singer Carole Bennett (live), baritone Don Rondo (live), The Satisfies (live) and Ralph Herman’s Orchestra (live). This is live, fun American Radio. The.pre-tested Herb Oscar Anderson show has pace and atmosphere—set to music the way the on-the.-go American housewife prefers it. *RAB study of Radio and Housewives, March 1957