Variety (September 1957)

Record Details:

Title:
Variety
Date:
September 1957
Publisher:
Variety Inc.
Volume:
Variety (September 1957)
Leaf #:
00011
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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12° ~ VG@rRrETY | | Wednesday, September 4, 1957 7 Twentieth | OFFICE OP BUDDY ADLER EXECUTIVE UN CHARGE OF PRODUCTION STUDIOS BEVERLY HILLS, CALIFORNIA August 20, 1957: Dear Spyros: Your leadership and dedication to the needs of exhibition and the desires of the public have been our proudest incentives. It is now ny pleasure to report to you toast we have lived up to your promise to the exhibitors of the. world by completing our schedule of thirty top-quality pictures for 1957. Attached is a line-up of the subjects which are now either on the stages or in script preparation for 1958. Here is our stockpile of best-sellers, big stars, hit plays, new personalities who will become the stars of tomorrow, great creative. talent, and fresh and vital story material with the bullt-in values that meet’ the demands of today's world and today's market. My very best, Mr. Spyros P. Skouras New York Office From the desk ofSPYROS P. SKOURAS August 23, 1957 ‘ Dear Buddy: ] I am-delighted with the news of your progress in creating more and better product of high box-office quality. This is the only. way we can help the exhibitor today in his urgent ‘need for good pictures. Your outline of our future product, already. s0 well advanced in production » represents a wonderful accomplishment by. yourself and your 7 siaff and the artistic, creetive and technical’ people of the studio. ‘This warrants the high’ commendation and thanks of your co-workers here ‘which I know the exhibitors of the world will . Share. I consider this the most important statement from ‘our company this year and I am requesting that your letter be reproduced as an announcement to the industry. Gratefully,