Variety (September 1957)

Page scan 00037 from Variety

Record Details:

Title:
Variety
Date:
September 1957
Publisher:
Variety Inc.
Volume:
Variety (September 1957)
Leaf #:
00037
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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week, the 10 top-rated features in a particular city will be rotated. . | Factors which would assist distributors, agencies, stations and advertisers in { determining the effectiveness of a feature show in a specific market have been ‘included in this Variety chart. Listed below is such pertinent information regarding features as their stars, release year, original production company and the present I to such factors as the time and day: the high and low ratings for the measured HOUSTON ~ ARB TOP 1€ TITLES AND OTHER DATA TIME SLOT RATING 1. RED RIVER— Award Theatre 27.2 John Wayne, Montgomery Clift, Joanne Sat. July 13 , Dru; 1948; United Artists; United Art-9:30-12:00 a.m. ist-TV KGUL 2. ONCE UPON A TIME— Million Dollar Movie 184 Cary Grant, Janet Blair; 1944; Columbia; Sun. July 7 Screen Gems 1:00-2:30 p.m. KPRC 3. THE FAR FRONTIER— Roy Rogers Feature 11.7: Roy Rogers, Andy Devine; 1948; Mon. July 8 Republic; MCA-TV. 3:00-6:00. p.m. KPRC 4. COWBOY CAVALIER— Roy Rogers Feature 10.9 Jimmy Wakely, Jane Bryant; 1948; Sun, July 7 Monogram; Interstate-TV 12:00-1:00 p.m. KPRC 5. GUNGA DIN— Hollywood Film 10.8 Cary .Grant, Joan Fontaine, Douglas Theatre Fairbanks, Jr.; 1939; RKO; C&C Sun. July 78:30-10:00 p.m. KTRK 6. IDAHO— Roy Rogers Feature 10.4 Roy Rogers, Virginia Grey; 1943; Tues. July 9 Republic; MCA-TV 5:00-6:00 p.m. KPRC 1. THE LONG WAY— Late Show. 10.3 Anthony Quinn; 1954; United Artists; Sun. July 7 United Artists-TV 10:15-12:00 a.m. ‘ KGUL 9 8 MONSTER FRQM THE OCEAN FLOOR— Early Show 10.1 Anne Kimball, Stuart: Wade; 1954; Tues, July 9 Lippert; Tele-Pictures 3:00-4:30 p.m ' KGUL 9. LIGHT OF OLD SANTE FE— Roy Rogers Feature 9.9 Roy Rogers, Dale Evans; 1944; Wed. July 10 Republic: MICA-TV 5:00-6:00 p.m. KPRC 10. FRONTIER ‘RONY EXPRESS— Roy Rogers Feature 9.4 Roy Rogers, Raymond Hatton; 1949; Thurs. July 11 Republic: MCA-TV ‘5:00-6:00 p.m. KPRC INDIANAPOLIS a 1. CLAUDIA— Late Show 14.9: Dorothy McGuire, Robert Young; 1943; Sat. July 13 20th Century Fox; NTA 10:45-12:40 a.m. WISH 2. UNDER WESTERN STARS— Roy Rogers. Feature 14.0 Roy Rogers, Smiley Burnette, Carol Sat. July 13 Hughes; 1938; Republic, MCA-TV 11:30-12:25 p.m. WFBM 3. THREE LITTLE GIRLS IN BLUE— Late Show 11.4 June Haver, Vivian Blaine; 1946; 20th Fri. July 12 Century Fox; NTA — 10:45-12:30 a.m. WISH 4. COMING ROUND THE MOUNTAIN— Gene Autry Feature 11.8 Gene Autry, Ann Rutherford; 1936; Sat. July 13 ° Republic; MCA-TV 10:00-11:00 a.m. WFBM 5. STANLEY & LIVINGSTON— ; Late Show 8.7 Spencer Tracy, Nancy Kelly, Richard Wed. July 10. Green; 1939; 20th Century Fox; NTA 10:45-12:30 a.m. WISH 6. THE: MOON IS DOWN Late Show 8.5 Lee J. Cobb, Sir Cedric Hardwicke; Thurs. July 11 1943; 20th Century Fox; NTA 10:45-12:15 a.m. WISH 6. GREEN GRASS OF WYOMING— Late Show 8.5 Pegsy Cumings, Charles Coburn; 1948; Tues. July 9 20th Century Fox; NTA 10:45-12:15 a.m. WISH %. ALL THIS AND HEAVEN TOO— Feature 8.1 Bette Davis, Charles Boyer; 1940; Warner Tues. July 9 Brothers; Associated Artists Productions 10:50-1:15. a.m. . WFBM 8. CAPTAIN FROM CASTILE— Late Show 7.5 Tyrone Power, Jean Peters; 1948; Mon. July 8 20th Century Fox; NTA 10:45-1:00 a.m. WISH 9. STAGECOACH— Red Top Theatre 7.4 John Wayne, Claire Trevor; Thomas Sun. July 7 Mitchell; 1939; United Artists; Master10:30-12:30 a.m. piece Productions WFBM 8. SECOND HONEYMOON— Early Show 74 ’ "Tyrone Powe. Loretta Young; 1937; Thurs. July 11 20th Century Fox: NTA 5:00-6:00 p.m. WISH VaRieTy’s weekly chart, based on ratings furnished’ by American Research Bu _reau’s latest reports, on feature films and their competition covers 120 etties. Each ‘distributor, included wherever possible aloug with the title. Attention should be paid Wednesday, September 4, 1957. TURE FILM CHART | jeature period and share of audience, since these factors reflect the effectiveness of the feature, and audience composition, {.e. a late show at 11:15 p.m. wea hardly have any children viewers, but its share of audience may reflect dominance in that time period. In the cities where stations. sell their feature programming on a multt stripped basis utilizing the same theatrical throughout the week, a total rating for the ‘total number of showings for the week {s given, the total rating not taking into account the duplicated homes factor. Barring unscheduled switches in titles, the listed features for the particularly rated theatrical filmed show are as accurate as could be ascer. tained from a multiplicity of station and other data. SHARE OF _ JULY, 1957. ARB HIGH LOW AUDIENCE TOP COMPETING SHOWS RATING 28.8 23.5 70.6 Whirlybirds eeonee seeeeeeoonae KPRC eoeebaoed 11.2 Premiere Performance ........KTRK ........ 68 18:8 "18.2 50.9 The Senator Was Indiscreet, Academy Theatre No.1 ..... KGUL .....0.. 5.6 12.0 11.3 44.4 Mickey Mouse Club............KTRK ........ 9.9 11.7 10.0 69.4 Damon Runyon Theatre ......KGUL ........ 44 Utah Carl eeoerpeeeoeesoeses coeeeo KGUL e2eeeod pe 2.6 11.7 10.6 20.7 What's My Line ..............KGUL ........25.5 Ed Sullivan ..... we seceeeees-KGUL ....065-25.3 10.6 10.0 43.4 Mickey’ Mouse Club. .......... KTREK ...... ~. B.7 11.2 8.2 56.3 Mike Wallace ................ KTRK vee 13.9 Ladies In Retirement, Star Movietime .............0. ~-KPRC ........ 59 10.6 9.7 55,9 All Star Baseball Game ....... KPRC ........ 7.1 Krazy Kat Theatre ...\......:.KTRK ........ 4.9 Kitirik’s Party ..............-KTRK ......... 7.0 10.3 9.1 49.7 Mickey Mouse Club ~..... sa-e-KTRK ........ 7.7 9.4 " 9.4 40.9 Mickey Mouse Club ........... KTRK ........ 9.8 e 16.7 ' 10.3 59.6 The‘’Long Voyage Home, Armchair Theatre ..... coves WEFBM ........ 7.0 v 15.6 11.6 69.7 Sweet Time ..:........... «+. WISH ...4....3.8 Lone Ranger ........0e.005 .» WISH ..-....-+ 8.9 12.7 91 46.2 One Foot In Heaven, Feature .. WFBM ..... tee 7.2 12.7 10.1 52.8 Susan’s Show ..... eeeeeeseees WISH oo .cc005, 14.0 " It’ A Hit ...... ccc cee cee e eee WISH ..0., ae. 6.2 10.5 5.8 50.3 You Were Never Lovelier, Feature ................000WFBM ........ 6.7 9.8 5.4 43.2 You Can't Take It With You, -, Feature ,..... eae eeee ceetee WEBM ....00.. 71 9.1 6.2 . 45.9 All This And Heaven Too, . Feature ............ ccc eee WEBM ...2.--81 9.4 6.9 43.8 Green Grass of Wyoming, . Late Show ............0.00. WISH ......... 8.5 11.2 3.3 64.6 Golden Boy, Feature .......... WFBM ........ 43 9.1 4.3 46.5 Soldiers of Fortune ........... WISH ...:.0...15.2° Lloyds of London, Premiere Performance .............:, WISH ......... 7.0 7.6 6.9 34.3 Mickey Mouse Club .......... WITV wees. 8.6 °