Variety (September 1957)

Record Details:

Title:
Variety
Date:
September 1957
Publisher:
Variety Inc.
Volume:
Variety (September 1957)
Leaf #:
000253
Language:
English
Subjects:
Motion Pictures, Recorded Sound",Vaudeville,Theatre,Broadcastin
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
September 29, 2022
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Wetaesisyi September 25; 1957 © VARIETY ARB City-By-City Syndicated Film Chart _ VARIETY’S weekly chart of eity-by-city ratings ef syndicated and na Sime factors, since sets-in-use and audience composition vary according te tional spot film covers 40 to 60 cities reported by American Research Burtime slot, i.e., a Saturday afternoon children’s show, with a low rating, may Cities will be rotated each week, with the 10 tophave a large share and an audience. composed largely of children, with cor; m shows listed in each case, and their competition shown opposite. responding results for the sponsor aiming at the children’s market. Abbredl cating re tarnished by ARB, based om the latest reports . vislions and symbols are as follows: (Ado), adventure; (Ch), children’ 33 . (€o), comedy; (Dr), drama; (Doc), documentary; (Mus), musicals This VARIETY chart represents a gathering of all_ pertinent informa(Myst), mystery; (Q), quis; (Sp), sports; (W), western; (Wom), tion about film in each market, which can be used by distributors, agencies, women’s. Numbered symbols next to station call letters represent the stastations and clienis as an aid in determining the effectiveness of a filmed tion’s channel; all channels above 13 are UHF. Those ad agencies listed as eau on a monthly basis. show in the specific market. Attention should be paid to. time—day and distributors rep the national sponsor fram whom the film is aired. ca a : : TOP 10 PROGRAMS | | DAY AND ‘ AUGUST SHARE = SETS'IN TOP COMPETING PROGRAM | AND TYPE STATION . DISTRIB. TIME. RATING {%) USE | PROGRA STA. RATING BOSTON Approx. Set Count—1,400,000 Stations WBZ (4), WNAC (7) . SSS SSS SSS SSS SSS ss 1. Secret Journal (Dr)....,......WNAC......... MCA... seccceeeeeeTueS. 10:30-11:00 ......-22.9....0506. 569..... «++» 40.3.4Studio 57.............. eevee WBZ ..... «14.5 2. State Trooper (Adv).......... WNAC.....005MCA... esesceeeees SUM. 10:30-11:00 65 .46..-22.8.ccccee0. GLT......... 37.3 |Star Performance...,1..... WBZ ...«....13.1 3. Waterfront (Adv)...... WAC. ocessss MCA. csceseesye SUN, 7:00-7:30... ssceces BEB covovece, 60.6...,..... 35.5 | Judge Roy Bean......ssa0. WBZ seeeees 137 4, Frontier (W) seem ere etc ae eaaeee WNAC...ccecvesNBC. .ccnvccsscees HTiv 10:30-11:00 ee wee e194. ccccees 57.4... ccc eee 33.8 Cavalcade. of Sports. sevesee WBS seeee ++ 14.7 5. Count of Monte Cristo (Adv)... WNAC...2.5.0. TPA. ccccssesceees ues, 8:30-9:00 vaeeveds 156. cceeseee 35.4....,4... 44.0 |Panie ....,....,. seseeeesese WBZ .3...6..26.6 6. Studio 57 (Dr)..... eee e ee eees WBZ... cccccee-MCA. cccscecceee ce TUeS. 10:30-11:00 2....,.14.5-..cee00. B6L......... 40.3 | Secret, Journal. ......eeeee, WNAC ..... ..22.9 7. Highway Patrol (Adv). ......6.. WBZ... ccccee ee ZIV. cc ccc eee eee e se Wed. 10:30-11:00 200022140... cee. 33.6....006.. 41.7 20th Century Fox. evecaceces WNAC oe005. 24.7 7. I Led 3 Lives (Adv).......:. WNAC.ccccneee ZIV, cece eee nanan Wed. 7:30-8:00 2, .50000-14.0.,00cee0+ 56.7. .c0000+. 24.7 | Broken ALTOW.....ccceeeses WBZ vire.es. 8.0 8. The Falcon (Myst)...... weeees WNAC..ceeeeee NBC. ..s..+++0+44+ Wed. 8:00-8:30 veveeess AFG ss eeeecee 343......... 39.7 | Ozzie & Harriet......0.006. WBZ ...004.-22.0 9. Combat Sergeant (Adv)....... WNAC.....08+ NTA. occ eeeeeees es Sat. 8:30-9:00 | woecteces ABA cee eeens 35.0......... 38.3 | Julius La Rosa....... weceee WBZ veecece. 22.8 16. City Detective mss): weeeeee WNAC. oc eeeee MCA... ccceceee ee PIi 11:05-11:35 ........13.2-....025. 56.1.,.....,. 23:4] TV News Reporter; Weather. WBZ ........147 | Oe Hollywoods Best...... «+ WBZ ...3.... 7.0 16. Star Performance Wr) eee eet .WBZ..........-Official............ Sun.-10:30-11:00 ........ 13.1......... 35.1......-.. 37.3 {State Trooper...... wp WAG cteeeee 22.8 WASHINGTON | Approx. Set Count—800, 000 | Stations —WRC @, WrTe (5), WMAL (7), WTOP Q) 1. Highway Patrol (Adv) saeeeaee WTOP. ....0... Ziv. ccc eee eee Sat. 7:00-7:30 .......... 14.1......... 57.6..... ,.«. 24.5 [Bowl the Champ. se eceseoess WMAL ....., 4.5 2. Silent Service (Ady) ....... “WTOP........-NBC...... vee . Tues. 10:3011:00 ....4.-13.9-,..0.00, 40.4......... 34,4} Wrestling ....... oenccesss, WMAL .,.... 9:4 3. Golden Playhouse (Dr)..... . WRC.....22...-Official. :... wees. Sun. 10:30-11:00 ...0005.10.6..5..000. QS. ccc eceee 45.1 | What’s My Line........00., WIOP ....... 26.2 4. Stories of the Century (W).... WEOP....0..0.ELTV.. cece sees: Sat. 6:30-7:00 .. eseeces GP cec es FIZ... eee, 20.5 | Bowl the Champ....... sees WMAL ...... Gl News From 4 Corners.....WRC ........ 49 3. Men of Annapolis (Ady)...... WTOP....40...LIV. cc cee ees beens Tues. 7:00-7:30 ~....00++ 96---.606.. 47.1......... 204] Western Marshal,.........-WITG ....... 49 : a News—John Daly. eooese. WMAL MET sie 8. Favorite Story (Dr)........... WMAL.....005.ZiV ce cec eens vee Fri, 10;30-11:00 2 ...002. 8.3. .ccceeee 806.0..0000. 27.1|Pantomime Qitiz...........WTOP .,..... 96. 6. Lene Wolf (Myst). .......6... WRC. .........-MCA seve ceeaceeees ‘Tues. 10:30-11:00 0.2.00: B8.3.0..e00-. 24.1.......5. 34,4} Silent Service........... «. WTOP .......13:9 7. Studio 57 (Dr) ......... veese WMAL,.....2-.MCA....., vaaee «+ -Mon. 10:30-11:00 6.0.02. Td. eceeeees ITZ... cee, 42.4 |Studio One Summer Pheatre: WTOP ....... 213 8. Victory At Sea (Doc).,....... WMABL.....,...NBC..... se eceeee Sun. 10:30-11:00. ........ 69.....+-.. 153.,... .-.. 45.1 | What’s My Line............ WTOP ....... 26.2 9. Favorite Story (Dr) ........6. WMAL.. 1.0506. Zi¥. cece eee ee. Mon. 9:30-10:00 ...... 6B. IB ee. "49,7 | Arthur Murray Party.......WRC ........ 20.9 © 10. Star and the Story (Dr)..... ~.WRC...... seeee Official cece eee eee Wed. 10:30-11:00 pestvte G.6......... 18.2......... 36.4/20th Century Fox sane eens .WTOP +o-e019.3 MINNEAPOLIS-ST. PAUL Approx. Set Couni— -515, 000 Stations—WCCO (4), KSTP (5), KMGM (9), WTCN ranp) 1, Sheriff of Cochise (W)........ WCCO........-. NTA........... ... Sat. 9:30-10:00 seep eoese PAD ceeeees 599.) vee ecenas 35.4 |MGM Time. . seeee waeeseiee KMGM sees 74 1, State Trooper (Ady).......... KSTP...,.....-MCA....,....0008Tues. 9:30-10:00 sees oe ZLZ. ceca oe 44.1... se eaee . 48.1 | Wrestling ........ veseseess WCCO .....,.14.6 2. O. Henry Playhouse (Dr).,....KSTP..........Gross-Krasne.....'. Sun. 9:30-10:00 .........15.2-...+.... 29.8:.......; 51.1 | What's My Line.. te eeseee ss WOCO vee es 23.3 3. Highway Patrol (Adv)........:KSFP.....<...-. A \ re Thurs. 10:30-12:00 .....-11.0......... 41.8.......0. 26.3 | Baseball .......6.......08. WTCN ....... 5.7 Movietime, U. S.A; Big | . — Movie ............ »-»KMGM ...... 5.7 4. Championship Bowling (Sp)... WCCO......... Schwimmer....... Sun. 1:00-1:30. ........,-10.4......... 78.8.+....... 13.2 | Small Fry Theatre.........KSTP ceceene 1.6 4. Studio 57 (Dr)....... Lew eeeee KSTP...... Pare 0 | OF. nen Wed. 9:30-10:00 .....+.-10.4,...-..-. 19.2..... .... 543] Red Ow] Theatre........... KMGM ...... 16.7 5. Death Valley Days (W)..,.... WCCO......... MeCann-Erickson... Sat.6:00-6:30 ......00.. D6. cceceens 49.4. ..000... 194! News ........02. aceeeceee» KOITP. pecyece 5:8 -_ ‘ Weather; Sports..........KSTP ....... 4.2 6. Secret Journal (Dr)..........KSTP........:-MCA......... aeaee Fri. 7:30-8:00 ......4... G.Livccccees 40.2...000. ... 22.7 |Crossraads .......... weoees WITON 000.6056.8 6. Waterfront (Adv)..... evceees KSTP... cc. ee MCA... eeee vee ee ETH. 10:30-19:00 ce eeeees DLivceeeees BET. cece ees 25.5 |MGM Time............ »»-KMGM ...... 7.8 : Hollywood. Playhouse.....WCCO ...... .7.6 4. Secret Journal (Dr).......... KSTP........56-MCA........5..,.. Tues. 9:00-9:30 ......... B.9.....c00. 17.3......... 516 1$64,000 Question..... weeeee WCCO. .......26.1 7%. Superman (Adv)............. WCCO......... Flamingo.......... Sun. 4:30-5:00 .. ccc. e ee BOeeccceees G50........ . 13.7} As Others See Us..-.....265.KSTP ...,... 2:3 8. Racket Squad (Myst). see ee eae KSTP..... wee ABC...... Dees ease Sat. 10:30-11:00 ........ 8.8......66. 33.3......... 264 | MGM Time ...... vesevese KMGM ...... 7.4 : . | | ; | Alf Star Bowling.........WCCO ....... 6.5 9. Science Fiction Theatre (Adv) KMGM........ Ziv... ec eeeeeeee Mon.-Sat. 8:30-9:00 ..... 7.G...c2.008. 19.4.......5. 398 ;I’ve Got a Secret.. te2eeesTCCO tee 23.2 10, Susie (Co) ................. KSTP.......... TPA... 2. ee eee eee Mon.-Fri. 4:30-5:00 ..... 7.5.......25 48.0......... 15.6 | Bugs Bunny Time.......... WCCO ....... 5.5 SC Seo 80 Oe SEATTLE-TACOMA Approx. Set Count—500, 000 Stations —KOMO (4), KING (5), KTNT (11),K TVW (13) 1. Search for Adventure (Adv). .KING...... 0s .Bagnall. wee eee ened Wed. 7: 0057:30 ......... 35.5. ...e508. 62.8..,...... 96.6; Masquerade Party ....... +-KOMO wena 120 2. Death Valley Days (W)....... KOMO....0..2-MCC-E....02.000.. Thurs, 9:00-8:30 .......28.3..cccecs AUB. ce 0s ».e. 59.3] Climax’......... pecweesvees MENT .......21.1° 3. Whirlybirds (Adv) ..... eee. KKING.........-CBS.. 0... cece eee: Thurs. -8:30-9:00 ...5....25.9..cccee0. 41.1...0.. ... 63.0| Playhouse 90 ..... coeeveeesKINT 22.0000 19.7 4. Highway Patrol (Adv)........ KOMO. .......-Ziv..ccseceneeceee: Phurs.. 7:00-7:30 1.2... -24.5.seceee0. 46.3.....0006 52.9; Bob’ Cummings .......066.-KINT .......19.9 4. Silent Service (Adv) .........KING........:.NBC........ weeee. Wed. 7:30-8:00 ...46-...24.5. 0200-2. 40.8......... 60.0] Father Knows Best.........KOMO .....-25.8 5. Sheriff ef Cochise (W) ...... KING......0020 NTA. ccc cceecee ees MOM. 1:00-7:30. cece eee LEE. ceceees STB. 1ce..ee42.0] Those Whiting Girls.......KTNT .......13.0 6, Captain David Grief (Adv)... KING..........Guild.......4.3... Sum. 8:30-9:00 srepen ee 222. seeere 47.4. c.0+0e¢. 46.8|Goodyear Playhouse ...,....KOMO, ......15.7 7. Soldiers of Fortune (Ady).... FON MCR res eteees weeeae Sun. 8:00-8:30 2.00.00. 21.6. ccccccee 419. cc cceees 51.6} Goodyear Playhouse .......KOMO ......145 8. Code 3 (Adv) ............... KING.....000.+-ABC. ...ceee eoeee. Sun. 10:00-10:30 .......20.2.....2.-. 56.4......... 35.8] Sunday News Special.......KTNT .......13.8 8. Man Behind the Badge (Myst) KTNT.......... MCA..... weeeweses Mon. 9:00-9:30 2..2000--20.2.c00000-36.9.......-. 54.6] Memorial Dinner ..........KING ....... 16.9 $. Superman Ady) ............. KING.........-Flamingo........¢ ». Tues. 6:00-6:39 voerene LTB. ceeceesas 46.7 .crcceeee 38.11 Deadline 2.2... 0¢ereve.-KOMO .....10.9 10. Badge 714 (Myst) ........... KING.........NBC...... eee eee Sun, 9:30-10:00 ........17.7. 2.2.0.5. 33.7........525! What’s My -Line....,.....-KTNT ....... 28.9 rs eS pS > SSS SSS COLUMBUS Appror. Set Count—357, 000. " Stations —WLW-C (4), WIVN (4), WBNS (10) 1. Highway Patrol) (Adv) ....... WBNS......... Ziv... se. wees ... Tues. 9:30-10:00 ........ B45. cease GB.4......04. 50.4; Little Theatre ............WLW-C ....:10.2 2. Last of the Mohicans (W) ....WBNS......... TPA:-..scesee0+-. Sat, 9:30-10:00 . viceneeec2BTsscceenes 61.4: 2.....+. 46.719 O'Clock Theatre.........WIVN cease -2, 9.7 3. Death Valley Days (W) ...... WBNS......... McC-E......0.00+. SUM, 8:30-9:00 1 00600..5-26.0....0..0. SEK. -leneeee 47.8! Goodyear Playhouse ...... WLW-C ,....12.7 4. Frontier Doctor (W) .........WITIVN......... H-TV... ec eae Fri, 9:30-10:00 ..00000--25-Lo.ceeeccs BOB. cccees-44.2) Cavalcade of Sports ,.......WLW-C ,....11.4 , . ' Pantomime Quiz ...... -. WBNS .....-.10.7 5. State Treoper (Adv) ......... WTVN......... MCA....,. ceceees Mon. 9:30-10:00 2.0000. -202. pence cas 4G. cee eee 50.7:Studio One Summer Thea. . WBNS. se eeee 21.5 @. Man of Annapolis (Adv) ..... WBNS.....0000ZV... ceeeaee .o.+. Fri, 8:30-9:00 ..... weve LTO. ceeevees 43.7......... 39.0] Date with the Angels....... WIVN . pesceas 16.3 7. Man Behind the Badge (Myst) WLW-C........MCA.........06. ..Tues. 10:00-10:30 ......16.8......... 42.9 ........-39.2]News—Chet Long °........ WBNS .......204 , , ° , Celebrity Playhouse +++) WBNS veveeve BT 8. Sheriff of Cochise (W) ...../ WIVN.........NTA..... cyeeenees Fri. 9:00-9:30 ..... ‘Sees 15.9_.....2.. 34.9.......+. 45.6] Undercurrent ....... cesses WBNS ..... . 16.6 9. Frontier (W) .......... aeveWIVN......--. NBC......... ..... Lhurs, 10:00-10:30 ..... 15.2....20..+ 39.4....++... 38:6] News—Chet Long .........WBNS .......18.7_ . oe . Federal Men ...........WLW-C -...-10.7 1@. Annie Oakley (W) .......... WBNS..... ..-CBS........ «eeees Thurs. 6:00-6:30 .......14.5......... 70.4......... 20.6] Uncle Jack's Smokehouse...WIVN ....... 3.1 Meetin’ Time at-Moores...WLW-C ..... 3.1 10. Code 3 (Adv) ....... 60.00. WLW-C........ ABC....2..0ee00+-MOn. 10:00-10:30 .......14.5,...cn4+. 36.3.......,, 39.9] News—Chet: Long ..... ...cWBNS .,.,...22.5 TE ‘++. “Soldiers of Fortune...... WBNS ’.....<:18-1