Variety (November 1957)

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Wednesday, Npvember 6, 1957 VRttiEFr the reason: WCAU RADIO programs for everybody ! Our top flight news'department with on the spot short wave relay special event coverage, our first ranked sports authorities, our professional weather reporting service, women’s programs* music in time with listening moods, plus 24 outstanding local personali¬ ties and the best of CBS offer a 24-hour-a-day schedule of quality that has won us continuing listener loyalty and leadership in this important market for 35 consecutive years. you buy RESPONSIVENESS when you buy 1, Audience Analysts report: More families listen regularly to WCAU Radio in Philadelphia and its suburbs than to any of the other 14 local stations* 2. The Cumulative Pulse Report: WCAU Radio reaches tnore different families then any other local station ... families annually spending 567 million dollars more than the next station's audience. WCAU RADIO The Philadelphia Bulletin Radio Station * Represented Rationally by CBS Spot Sales the Stop local women's programs in Philadelphia*