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36 TV-FILMS P^RTi ffff , _■ jav. Wednesday, Novtmliw 6, W57 P^RI^TY- ARB City-By-City Syndicated Film Chart - VARIETY’S tceekly chart of cily-by-city ratings of syndicated and na¬ tional spot film covers 40 to 60 cities reported by American Research Bur¬ eau pn a monthly basis, Cities will be rotated each week, with the 10 top- rated film shows listed in each Case, and their competition shown opposite* All ratings are furnished by ARB, based on the latest reports, This VARIETY chart represents a gathering of all pertinent informa¬ tion about film in each market , which can be used by distributors ,* agencies, stations and clients as an aid in determining the effectiveness of a filmed show in the specific market. Attention should be paid to time-—day qnd time factors, since sels-in-use and audience composition vary according to timeslot, Lei, a Saturday afternoon children's show r with a low rating, may have a large share and an audience composed largely of children, with cor¬ responding results for the sponsor'aiming at the childrens market , Abbre¬ viations and symbols are as follows: (Adv), adventure; (Ch), children’s; (Co), comedyi (Dr), drama; (Doc), documentary; (Mm), musical; (Myst), mystery; (Q), quiz; (Sp), sports; (W), western; (Worn), women 9 *,' Numbered symbols next tostatian.call letters represent the sta¬ tion 9 s channel; all channels above 13 are f/fer. Those ad agencies listed as distributors rep the national sponsor firom\shom the film is aired.